Ultimate List of Social Media Tools + Resources

This blog post is designed to be a go-to resource that you can bookmark and come back to. It's an awesome list of social media tools you can use to better stay ahead of your social media marketing.

It seems that new apps and software are popping up weekly, and you never know what could be the next tool that maximizes your productivity and cuts your time spent on digital marketing.

Whether you need to schedule your social media posts or take a deep dive into your analytics, there are sites and apps here to help you do all of it better and more efficiently.

I've also included a few books that have been game-changers for me in my understanding of social media strategy and business, as well as some essential office tools I can't live without.

I'm not going to wax poetic about each tool because they haven't made that extra hour in the day yet, but I encourage you to check out any and all that might help you to see if they're a great fit (*).

Did I miss any that you use and love? Tell me in the comments!

Ultimate List of Social Media Tools and Resources Cara Chace


Buffer (I use and LOVE)
Hootsuite (Not the right fit for me, but I know others who love it)
CoSchedule (Considering adding when budget allows)
Meet Edgar (Not the right fit for me, but I know others who love it )
Tailwind (Pinterest + IG - I use for Pinterest and Tailwind Tribes)
PromoRepublic (I use to create posts then schedule with Buffer)
TweetDeck (helpful for Twitter Chats)
Grum (IG scheduler - I only use when I'm going to be out of the office)
Later (IG scheduler, don't currently use)


Followerwonk (Twitter)
ViralWoot (Pinterest)
Google Analytics (Your Website)
Quintly (Analyze FB pages)
Keyhole (Hashtag/keyword tracking and more)
Klout (Social media influence score)
Social Rank (Analyze manage Twitter + IG)
Websta (IG analysis and management)

Don't forget that Facebook, Twitter, Pinterest and Instagram (business accounts) have in-app analytics that are easy to use!

Marketing Tools:

Leadpages (Landing/Webinar signup pages, Thank You pages, Opt-In Forms - I use often and LOVE)
Instapage (Landing pages - not the right fit for me, but I know others who love it)
ConvertKit (Email marketing - I currently use and am satisfied)
Active Campaign (Considering switching to this email marketing but not decided)
Mailchimp (Email marketing - great starter system but outgrew quickly)

Graphics/Image Tools (desktop):

Canva.com (I use their free version often)
Piktochart (Not the right fit for me, but I know others who love it )
Picmonkey (I like the mobile version better)
Photoshop (My go-to workhorse for graphics templates for my brand)

Graphics/Image Tools (mobile):

Over (Link is to Google Play - I love this app!)
Wordswag (Fun little app)
Studio (Link is to Google Play - fun little app!)
Instagrid (I don't use this often, but it's come in handy at times)

Short Videos (mobile):

Hyperlapse (IG in-house app - fun!)
Legend (Link is to Google Play - I love this app!)
Flipagram (I don't use this often, but it's come in handy at times)

Photo Editing Apps:

VSCO (I use daily)
Snapseed (I don't use this often, but it's come in handy at times)
Picmonkey (I prefer the mobile app to the desktop version)
Prisma (I don't use this often, but it's fun to play with)


The Art of Social Media: Power Tips for Power Users
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Business Inspiration + Tools


The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Action Day Layout Designed to Get Things Done (Planner I use)
Post-it Self-Stick Easel Pad (Used to map out courses + funnels)
Samson Meteor Mic USB Studio Microphone (Crisp sound for live broadcasts + recording)

Ready to get a "Done For You" custom digital marketing strategy?

You don't have to figure this all out for yourself! Get a custom strategy spelled out for you, with all the tools you need to get your content posted consistently according to your time and budget.

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*This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small kickback. I would never, ever link to a product I do not use (or haven't tried) and believe in - because that would be lame.

Social media email course: smart + actionable steps for businesses

If you're like many entrepreneurs, social media marketing is an overwhelming to-do that keeps falling off the list. You'll get to it later, you register for a webinar you don't attend, and it's a little black cloud of "should be" hanging over your business plan.

By this time each year, your goals may have gotten a little fuzzy, and wrapping your head around social media is a distant dream.

Whether you are halfway down a disorganized road with your social media plan, or you want to start off on the right foot for your business, the key is having a strong foundation that will grow with your marketing plan.

I promise it's not as hard as you think - it simply takes and understanding of the key steps and putting small pieces into action.

Social media strategy is a significant time commitment (done correctly), and the more efficient I can be, the more time I can spend on other aspects of business and serving my amazing clients. This email course will teach you how to get your social media act together so you can be more efficient and effective with your time - for FREE.

Doesn't that sound friggin fantastic?

Like anything that can get off track easily, social media requires constant reevaluation, refreshing, and pruning.

Social media is an integral part of your brand and website, and needs just as much care and planning as any other marketing you do for your business.

You might have had on your list for the new year to get your social media in order. Maybe you have established accounts, but you need to get rid of old info and tighten up your strategy. Or maybe you’re just starting your brand/business and you want to start on the right foot before you get too far down the wrong path.

It is always a good time to get your social media marketing in order - and we are going to eat that elephant one bite-sized snack at a time. 

This training will help you lay a solid foundation before you even get to the actual strategy part of social media for your business. Think of it as Social Media 101.

The course is of course, totally free, and you’ll get an email every day for 5 days with small, actionable steps to get your social media accounts spic-and-span.

You can have a social media plan in 5 days - yes, really.

social media email course testimonial talitha
When I started this course, I was comfortable with using FB only, after the 3rd day I got my Instagram and Twitter set up and had the confidence to use them. Thank you Cara! You really are a ROCKSTAR!!!
— Talitha L.