When thinking of your email list I want you to think of everyone on it like they’re a person your dating.
Let’s start with THE most important email sequence you need for your email list. The Welcome Sequence.
So your landing page or opt-in box, is kinda like asking for the first date. Getting the person's number--or in this case their email.
The Welcome Sequence (aka The Nurture Sequence) is the honeymoon dating portion.
You've got the Welcome Email (the first date), The Story Email (they liked you so they want to get to know you more), The Best Content Email (what to you have to offer them), Invite to an Amazing Freebie (do they want to keep this going and take it to the next step in the relationship).Read More
During any given month, somewhere around 80% of my traffic comes from Pinterest - even more if I’m running a Promoted Pin or two!
There are even months when I’m getting more traffic from Pinterest than Direct traffic - crazy, but look!Read More
There are few online marketing efforts that work as well for small business owners as Pinterest does. Why? There are 3 big reasons:
It’s not “social media” - it’s a visual search engine based on keywords (SEO).
It’s designed to get people to click through to your website, not keep you on their platform.
It’s capable of generating revenue for your business both ON and OFF their platform.
If you’ve had “use Pinterest better” on your to-do list for awhile, you might have realized that it’s already the end of January and you might not (ok, probably not) have gotten around to moving forward with your Pinterest strategy.
I know that feeling! We all have those “must-dos” that we know will help our business but feel insurmountable or just a gigantic pain in the pahtootie.Read More
I'm going to break down the lessons I've learned, how well (or not) I implemented my strategy, and what I'm changing moving forward into 2018.
I'm also going to address "Facebook Zero" - the recent announcement my Mark Zuckerberg about Facebook business pages that you MUST KNOW about if you have any hope of still using the platform successfully for your business.Read More