When thinking of your email list I want you to think of everyone on it like they’re a person your dating.
Let’s start with THE most important email sequence you need for your email list. The Welcome Sequence.
So your landing page or opt-in box, is kinda like asking for the first date. Getting the person's number--or in this case their email.
The Welcome Sequence (aka The Nurture Sequence) is the honeymoon dating portion.
You've got the Welcome Email (the first date), The Story Email (they liked you so they want to get to know you more), The Best Content Email (what to you have to offer them), Invite to an Amazing Freebie (do they want to keep this going and take it to the next step in the relationship).Read More