Have you heard of IFTTT (If This, Then That)?? If not, you've been living under a rock - no offense intended.
IFTTT is a web-based service that allows users to create chains of simple conditional statements, called "recipes", which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Craigslist (source: Wikipedia).
POST INSTAGRAM PICTURES AS NATIVE TWITTER PICTURES
Auto-posting between social media accounts is a no-no. Pictures, tags, and hashtags, as well as the relevance of all three of those, are used differently be each platform. In addition, people like to stay on their account of choice. If a follower is on Twitter, they want to stay there - not have to click on a link to go to Instagram or Facebook. The particular issue of pictures is a problem when auto-posting from Instagram to Twitter. Namely, the picture does not show up on Twitter and you have to click through to Instagram to see it. *sad tuba*
IFTTT has created a way around this by enabling you to create a "recipe" for posting your Instagram pictures as native Twitter pictures - hooray! The tweet will include a link to the original Instagram photo, but that's totally cool with me.
Please note that this recipe will post EVERY Instagram photo to Twitter. I personally find it easier to immediately delete the tweet if necessary, rather than turn the recipe on and off.
You can use this Instagram recipe to autopost to other platforms as well!
TRACK TWEETS VIA GOOGLE DRIVE
I tweet several times a day, and most of those tweets are of articles and resources that I or my clients might find useful. I use Buffer to create this content and the tweets are scheduled and posted for me.
While creating and posting content from Buffer is one more thing off my plate, I quickly realized it was cumbersome to look back through my Twitter profile to find an article I wanted to re-read. IFTTT allows me to add a line to a Google Drive spreadsheet for every tweet I make. The spreadsheet includes the date/time of the tweet, the text, and a link to the tweet. Easy peasy and no more endless scrolling whilst wanting to scratch my eyeballs out.
BUILD A TWITTER LIST FOR A SPECIFIC HASHTAG
Twitter lists are essential for cutting through the clutter of your home feed and quickly getting to relevant information. IFTTT allows you to build a Twitter list for a specific hashtag automatically.
This recipe is great for top-level searches (i.e. your business) since I don't want to have to turn IFTTT recipes on and off all the time.
What about you? Do you have a favorite IFTTT social media recipe you love?
If you want the even more recipes, along with how to use them to run your social media [almost] on auto-pilot, you need to check out The Solopreneur Guide: Social Media Know-How + Getting Your Sh*t Done!