A Social Media Management Tool For Productive Badasses
A couple of weeks ago, I came across a social media management tool called Agorapulse.
I thought, "Yeah, yeah - another half-assed social media tool that either won't deliver or is too expensive."
But after hearing it is used by Social Media Examiner, I was intrigued. I did what I do - read everything I could get my hands on about it, the features and benefits, and I got a free trial to try it.
HOLY CRAP - what I wouldn't have given to have had this incredible social media listening tool when I was the social media manager for Megadeth and Dave Mustaine.
All in one place (not logging into multiple platforms and multiple accounts), you can see exactly who is talking to you and about you on Facebook, Twitter, and Instagram.
As someone who is constantly looking to maximize my time, the task of social listening (you do that right?? >>read more here<<) can be a huge time suck. By using Agorapulse, I've gone from this task taking an hour, to taking 15 - 20 minutes.
Check out how they measured up in 2015:
Prefer to hear about it and see it in action? Of course ya do - here ya go.
I will continue to use a few other tools to publish and schedule my content, but Agorapulse has become indispensable for listening and engaging on my social media accounts for myself and clients.
Have you tried Agorapulse? Let me know!
When thinking of your email list I want you to think of everyone on it like they’re a person your dating.
Let’s start with THE most important email sequence you need for your email list. The Welcome Sequence.
So your landing page or opt-in box, is kinda like asking for the first date. Getting the person's number--or in this case their email.
The Welcome Sequence (aka The Nurture Sequence) is the honeymoon dating portion.
You've got the Welcome Email (the first date), The Story Email (they liked you so they want to get to know you more), The Best Content Email (what to you have to offer them), Invite to an Amazing Freebie (do they want to keep this going and take it to the next step in the relationship).
During any given month, somewhere around 80% of my traffic comes from Pinterest - even more if I’m running a Promoted Pin or two!
There are even months when I’m getting more traffic from Pinterest than Direct traffic - crazy, but look!
There are few online marketing efforts that work as well for small business owners as Pinterest does. Why? There are 3 big reasons:
It’s not “social media” - it’s a visual search engine based on keywords (SEO).
It’s designed to get people to click through to your website, not keep you on their platform.
It’s capable of generating revenue for your business both ON and OFF their platform.
If you’ve had “use Pinterest better” on your to-do list for awhile, you might have realized that it’s already the end of January and you might not (ok, probably not) have gotten around to moving forward with your Pinterest strategy.
I know that feeling! We all have those “must-dos” that we know will help our business but feel insurmountable or just a gigantic pain in the pahtootie.
I'm going to break down the lessons I've learned, how well (or not) I implemented my strategy, and what I'm changing moving forward into 2018.
I'm also going to address "Facebook Zero" - the recent announcement my Mark Zuckerberg about Facebook business pages that you MUST KNOW about if you have any hope of still using the platform successfully for your business.
You are hustling to take care of your clients and never-ending to-do list. You are trying to be innovative and stand out in your industry. You are trying to keep track of your financial books and deliverables. Who has time to read about the latest Facebook changes at 10 PM when your grasp of the platform is dicey at best?
Obviously, this is a sponsored post - but I would never recommend something I haven't used and loved - because that would be ridiculously lame.