Do Followers Matter on Pinterest? Yes, No, Maybe So!
One of my favorite things about Pinterest is it’s NOT traditional social media. Followers, likes, comments, etc. haven’t really mattered since 2014 and it’s truly the “introvert’s platform”.
Pinterest is a visual search engine that’s designed to get casual browsers to click through to your website - how refreshing is that??
Recently, however, Pinterest introduced (or I should say, re-introduced) a Following feed as part of its interface.
Does that mean followers now matter on Pinterest?
A little Pinterest history lesson
Before 2014, Pinterest’s home feed was purely based on who you followed in chronological order.
In 2014 they introduced the Smart Feed, which is an algorithm-based feed determined by keywords and what you’ve pinned (or saved).
In the last few years, Pinterest has also introduced an Explore/Trending feed, and a Hashtag Feed.
Now Pinterest has Following Feed, which is essentially a feed that the original feed you would have seen way back pre-2014.
Watch the 5-minute video below to hear my breakdown of each feed and what you need to know
So DO followers really matter now?
Yes and no!
The number 1 way to gain traction and traffic on Pinterest is STILL KEYWORDS.
On Pinterest, keywords get you found and graphics get you clicked.
That being said, now that there is a Following feed, followers do matter a bit in how your content gets distributed on Pinterest.
When you create a new or “fresh” pin on Pinterest, Pinterest will show it on your Follower’s feed first. How well that pin does with your Followers partially determines how much Pinterest will show it in the Smart Feed to everyone.
This means it’s important to build Followers that are interested in what your business is about (what your teaching, selling, etc) so they’re more likely to interact with your pins.
There’s one super easy thing you can do to gain followers on Pinterest (besides the obvious strategy of posting consistent, valuable content - duh).
I use the MiloTree popup on my website.
No follow/unfollow bots - just an offer for visitors to your site to follow your Pinterest account.
A word of caution:
I do not have any other popups on my site, nor do I use MiloTree for any other purpose that gaining Pinterest followers (you can have it rotate between Pinterest, Instagram, your email opt-in, etc.).
I’ve made a conscious decision to only have MiloTree and to only use it for Pinterest.
If you want to keep your Pinterest strategy focused on creating and pinning quality content, MiloTree is an easy way to check the “followers” box for your account.
If you want an hour-long free training on the latest Pinterest updates for your marketing strategy, watch right here.
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Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).
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