Growing Your Email List: Pinterest vs. Facebook Ads

 
 

I’m constantly amazed at how many people don’t yet realize how successful and cheap Promoted Pins (aka paid advertising on Pinterest) can be for building your email list.

I even listened to a podcast the other day where both the interviewers and the guest said they didn’t really know much about Promoted Pins and hadn’t really heard of any success stories…

Not gonna lie, a few profanities escaped my mouth as I was listening while driving.

This misinformation tells me a couple of things:

  1. There’s a fantastic opportunity for small businesses to learn something new.
  2. The time to jump into Promoted Pins is now, before everyone else finds out too.
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Now, I could scream from the rooftops about how amaze-balls Promoted Pins are and all the success that I’ve personally had, OR I could provide you with hard numbers from one of my Pinterest PowerUp students.

Hard numbers right? Right.

THE PLAN

Cat Paterson has been a student of mine for several months, and together we outlined an easy funnel for growing her email list.

She is the quiz master and is currently featuring one on her site that helps you discover more about your personality as a small business owner: What’s Your YOUprint?

She wanted to compare running a simple ad to cold traffic on both Pinterest and Facebook. Now, both advertising platforms have different features, but we made this test as apples-to-apples as we could.

THE RESULTS

Cat is in Scotland, so she’s paying in Pounds - just FYI.

FACEBOOK:
Spend: £5
Clicks: 4
Impressions: 212
CPC: £1.67
New Subscribers: 0
Conversion Rate: 0

PINTEREST:
Spend: £38
Clicks: 387
Impressions: 102,451
New Subscribers: 212
Cost per Email: about 20 cents!!

But here’s the best part...

...those 212 new subscribers have an email open rate of 60-80%!!

That means her email subscribers are a targeted list of potential clients that want to know more about what she offers.

NEED I SAY MORE???

These results speak for themselves! Not only are Promoted Pins fantastic for expanding your audience to cold traffic, but they are affordable!

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GET IN ON THIS ACTION

I have a Quick Start Guide to Promoted Pins that I want you to grab so you can start growing your list on the cheap too.

BONUS: When you grab your free guide, you’ll also get a screenshare video of Cat and I setting up this exact campaign!

NEED MORE HELP?

You’re in luck - I’ve created a new client only intro offer:

SET UP YOUR 1ST PINTEREST FUNNEL

This new client only offer includes:

  • 30-min consult to assess and get your funnel ready for list growth.
  • 2 Pinterest graphics to test your cold traffic.
  • $120 towards a 4-week Promoted Pins campaign for your funnel.

Investment: $500

That’s right, the $500 includes your ad spend! I can only do a few of these as they are designed to have you see returns within a month, so you’re going to want to jump on this.

Use the form below to contact me about this offer and we’ll see if it’s right for you.

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Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).

Click the button below to get in touch! 

 

HAVE A FEW MORE MINUTES? GRAB A CUP OF COFFEE AND READ MORE BELOW.

 
PinterestCara Chace