How to Create a Holiday Campaign on Social Media
We are in the last 90 days of 2016. For many small businesses, this season can make or break their profit margin for the whole year.
Let that sink in a second, take a deep breath, and get ready to work.
If you own a brand or business, chances are you can benefit from having a holiday campaign. This can be sales, specials, contests - really anything to celebrate the season with your customers.
The key here is leaving out the transactional "Buy Now!" verbiage, and instead focusing on connecting with your customer via storytelling, your vision, and how you can solve their problem.
Just like your normal business branding, being cohesive with a holiday campaign is essential to creating brand awareness and looking professional.
Take a couple hours this week to do the following:
1) Download my free guide to creating a holiday campaign on social media.
So easy, concise, and actionable. I pull it all together for you! This freebie is part of the Rockstar Resources Library - you'll get a bunch of other goodies with your all access pass.
2) Come up with a social media campaign idea.
Example: Ask for fans to post a picture of them using your product as part of a contest.
Example: Create a behind-the-scenes story about your business (video or Instagram Stories, etc.) and give clues every day that lead to a grand prize.
3) Decide which social media network this campaign will live on.
Any posts relating to the campaign should direct fans to this platform. It's ok to cross-promote, but you want to be clear with fans where this campaign is "hosted".
4) Create your branding and graphics.
Have 2-3 options for each platform to post throughout the campaign. If your campaign is going to last several weeks, make sure your content/verbiage doesn't get stale.
5) Schedule out your social media posts.
Don't post a couple times and forget to keep going - consistency will keep your campaign top-of-mind.
If you want more of a step-by-step guide and more nitty-gritty, make sure you get access to the free Rockstar Resources Library for the complete guide!