PINTEREST WIN MUST-DO: 3 STEPS FOR EASY PROGRESS
If you’ve had “use Pinterest better” on your to-do list for awhile, you might have realized that it’s already the end of January and you might not (ok, probably not) have gotten around to moving forward with your Pinterest strategy.
I know that feeling! We all have those “must-dos” that we know will help our business but feel insurmountable or just a gigantic pain in the pahtootie.
I’m here to tell you 2 things:
- Moving forward with using Pinterest for your business is probably the #1 thing you can do this year to up your digital marketing game. You can’t rely on Facebook anymore (in case you hadn’t heard).
- There are 3 key steps you can take to start moving forward that are going to make a difference. They are easy and totally do-able. They start working on autopilot while you work on other pieces of your marketing strategy.
STEP 1: KEYWORDS
I’ve said this so many times, but it’s really the #1 thing you can do to get your Pinterest profile and your pins found. It should take you 10 minutes to find and list your keywords on Pinterest.
Go to your Pinterest home page and start typing in keywords and phrases that pertain to your products and/or services. The guided search bar functions just like Google search. As you type suggestions will appear and give you ideas for other search terms!
Once you hit ‘enter’ on a keyword/phrases, a page of results will show. Under the guided search bar, a whole bunch of related keywords/phrases will show up. These are all clickable and can take you down the rabbit-hole of keywords on Pinterest.
Pop all of the keywords and phrases that you think are relevant into a Google Sheet or some other doc that’s easily accessible.
That should take you 10-ish minutes - maybe more if you REALLY go down the rabbit-hole.
Start with making sure the most important keywords (the ones you want to be found for) are in your profile name and about section.
Then put your keywords in all board descriptions as applicable.
Last, put them in the pin descriptions of every single pin that goes directly to your website (no need to worry about re-pins to others’ content).
Take this a little at a time. Do your profile one day, then 2-3 boards the next, etc. Easy peasy.
STEP 2: FIND GROUP BOARDS
This is a major strategy that is going to help maximize the reach of your content. Group boards are designed to let you share your content, while also providing a great bank of others’ content for you to re-pin to add value to your own boards.
There are two main ways that I use to find group boards.
- Pingroupie.com is a searchable index. Click through to the boards you’re interested in to make sure they’re not spammy, stay on topic, and are active.
- Find industry leaders and what group boards THEY are a part of. This is a great way to expand your industry circle and find other people you might want to collaborate with!
Group boards can be tricky to join. There is no one way to apply or regulate them, so pay careful attention to instructions and if they are accepting applications.
...psst! I have a group board I’d love you to join if you create content around Entrepreneurship, Productivity, and Online Business.
STEP 3: JOIN TAILWIND
Tailwind is THE tool for not only scheduling your pins, but scheduling your re-pins from group boards or your own feed.
You can set your schedule to pin however many times per day you’d like, and Tailwind will make suggestions for optimal times. Tailwind will also show you how the group boards you are a part of are performing so you can decide to stay or go.
It makes using Pinterest effectively SO EASY!
Tailwind also gives you access to Tribes, which are their version of group boards. Tribes are yet another way to get your content out there.
PINTEREST IS NOT A "GET FOLLOWERS" GAME - IT'S A GET YOUR CONTENT SEEN GAME!
By taking action on the three steps above, you are going to be able to get your traffic and profile flowing while you work on other aspects of your business, like creating even more amazing content.
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Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).
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