Social Media for the Work From Home Mom
One of the best things about being an online entrepreneur is the ability to work from anywhere. For many moms, you can create a viable career and small business, while having the ability to have your babies home with you full or part time during the work day.
While the days of my Little being not very mobile and active are long gone, I was lucky enough (and hard-working enough) to have her home with me full time until she was around 22 months old.
I did not work part-time though - I averaged around 45-50 hours per week, on top of being her full-time caregiver. Fortunately for me, she was a great sleeper and I was able to get everything done during her naps and after she went to bed - usually working until 11PM or later every night.
At the time I was the social media manager for Megadeth and was in charge of 17 social media accounts (usually 5-6 accounts daily), with a social fan base of over 13 million. That's right - 13 MILLION.
That meant every time I would post, thousand of eyeballs would see it within minutes. I had to be exacting and purposeful - not easy when you're a new mom. I once tweeted for the band and misspelled the name of the tour. That was when I realized I could not feed my baby, change a diaper, and tweet at the same time.
All this hustle required me to figure out really, really quickly some effective time management and shortcuts for managing social media.
Here is a list of my best tips from a day-to-day perspective. If you want a comprehensive list of my favorite tools, click here.
1.) Remember that not everyday will go as planned - in fact, most of them won't.
The key is remembering to be flexible and know "this too shall pass". If you time-blocked to engage in Facebook Groups and your Little is in chaos mode, getting frustrated won't help. Having a running list that is broken down into 15-minute, 1-hour, and several-hour tasks will help you get things checked off whenever you have the time.
2.) Focus your social media efforts.
You and your business do not need to be on every social media platform. Focus one 1 or 2 that make the most sense for your business and are where your target audience is. Don't know which ones are the right choice? Read this blog.
3.) Schedule your posts. You will not be able or available to post during opportune times.
There are tons of scheduling tools, both 3rd party and within-app that are both free and paid. Play with a few according to what social media platforms you're using and set times to schedule as much content as possible.
4.) Re-read and re-read. "Mom brain" is very real.
Proof read everything word for word at least twice. You will make mistakes - fix it and learn from it.
5.) Use the Facebook "save for later" option. This is a running content factory for me.
I also like to use Feedly and know what subject areas I talk about for my business so I don't get off-track with my content.
6.) Have a daily to-do checklist for your accounts.
The checklist and structure will keep you on track and you won't need your precious brain cells to remember what you need to do.
7.) Batch content.
Scheduling one day per month to take photos, or fill up your Pinterest queue, etc. will keep you on task and focused.
8.) Schedule time to unplug and just be with your kiddo(s).
You need it and they need it. Social media is not as important and that's ok.
I'd by lying if I said I never let my Little watch more videos than I'd prefer because I had to get a Facebook album up or an new contest launched. I did the best I could knowing that my time at home was invaluable and I was helping to support my family.
I'd also be lying if I said that at the end of those 22 months of being the full-time caregiver and working until the wee hours every night, 7 days a week, I wasn't exhausted and done. As my Little got older, she needed more and more of my attention and that model wasn't sustainable.
But…I am here to tell you, if you are lucky enough to have these options, even if you only work part-time, you CAN do it and these tools and tips make it easier.
If you need a comprehensive, easy workbook to plan out your social media marketing, pick up your copy of my Social Media Playbook.
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Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).
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