That Time I Had a Bomb About Launch Bombs
Being an online entrepreneur is a scary business. You're constantly wondering if you're good enough in your industry and doing the right things to move your business forward.
I've been a full-time entrepreneur for a couple years now, and have dabbled in creating a smaller course or two. I knew I wanted to create my signature course in 2017. It was a big, fat goal in sharpie marker on my list.
Like many online entrepreneurs, despite having tons of knowledge and experience in my field, I was full of self-doubt. Would anyone show up for the webinar? Would anyone buy the course?
My other course launches have been ok, but nothing approaching the “six-figure launch” stuff we are all bombarded with on social media. I had either broke even or made enough to bump my profit a smidge that month, but nothing earth-shattering. I didn’t know what I could do differently to make my signature course more successful. I was scared.
Scared to try again. Scared to put myself out there. Scared that I couldn’t hack it. Scared to do it by myself.
That last bit is key here - scared to do it myself. As I formulated my plans and timelines for the year, I had a great conversation with a fellow business owner about partnering on a course bundle. We hit it off and it seemed like a great fit. We made plans, we talked responsibilities, we got excited.
Then launch time came. Turns out we weren’t quite as prepared as we needed to be and an obvious miscommunication became apparent quickly - we had different levels of commitment.
Ok. Lesson learned. My launch about launch bombs was bombing.
How very meta.
This was real-time happening this past week and I knew I had to make a quick decision before the train got totally derailed.
- Say “fuck-it” and walk away, embarrassed and without a plan for my signature course.
- Continue on while our own launch bomb was happening right in front of our eyes like everything was ok.
- Call it good, walk away amicably and continue with my plan to launch my course.
It should come as no surprise that I’m going with Door #3.
Get ready for the irony as I tell you the title of my free mini-course:
Ok, so why would I be teaching this if I just had #bizlaunchbomb get almost no traction?
Because one bad partnership and a poorly prepared campaign is something that happens. It just does and you live and learn.
Why am I more than qualified to actually teach this? Because I’ve done it time and time again.
- A hashtag campaign that was being used over 1,000 per month on Instagram.
- A contest that garnered 1,500 new email subscribers in one week.
- A holiday campaign that resulted in major social media stats for a movie studio lot in Los Angeles.
- A user generated hashtag campaign for a city in Southern California.
And I’m probably forgetting a few.
I know the steps, how to plan, and how to get noticed on social media. I know how you can actually put a system behind creative concepts and unique ideas.
It took a good friend and mentor looking at me straight in the eyes and saying, “Cara. You are doing the thing you do. You’re forgetting how much you totally kickass at this and you’re doubting your knowledge.”
I will be offering 2 mini-course dates (they’ll both be live) and I want you on the list.
The mini-course and workbook will not be a sales webinar. It will be an hour of real learning and takeaways that you can immediately use for your business. At the end, I will accept 20 students to participate in my signature course: Get Noticed. Get Paid. Become Your Own Creative Agency.
Why do you want to get on the interest list now? Because anyone who signs up for the interest list before April 24th will be entered to win a free spot in Get Noticed. Get Paid.
That's a chance to get in on my paid signature course for free - just for taking action!
Because action is the name of the game, Boss. I must have gone through endless scenarios in my head of my options for a quickly failing partnership. I was anxious, irritated, and in the high-speed-wobble of should I or shouldn't I?
But once I hit that point of being done in my head, I immediately started planning my next steps.
I was reminded of a favorite saying I've seen recently, "Fear is excitement without the breath." The fear of the last week has definitely turned into excitement, my friends, and I can't wait to execute my plans like the CEO I am.
I hope my transparency has helped you in some way - maybe given you confidence or made you feel less alone in your entrepreneur struggles.
Have you ever been in a similar situation? Let me know in the comments below!
Don't forget to sign up here, and I look forward to getting to know you and your business better!