Ultimate List of Social Media Tools + Resources

This blog post is designed to be a go-to resource that you can bookmark and come back to. It's an awesome list of social media tools you can use to better stay ahead of your social media marketing.

It seems that new apps and software are popping up weekly, and you never know what could be the next tool that maximizes your productivity and cuts your time spent on digital marketing.

Whether you need to schedule your social media posts or take a deep dive into your analytics, there are sites and apps here to help you do all of it better and more efficiently.

I've also included a few books that have been game-changers for me in my understanding of social media strategy and business, as well as some essential office tools I can't live without.

I'm not going to wax poetic about each tool because they haven't made that extra hour in the day yet, but I encourage you to check out any and all that might help you to see if they're a great fit (*).

Did I miss any that you use and love? Tell me in the comments!

Ultimate List of Social Media Tools and Resources Cara Chace


Buffer (I use and LOVE)
Hootsuite (Not the right fit for me, but I know others who love it)
CoSchedule (Considering adding when budget allows)
Meet Edgar (Not the right fit for me, but I know others who love it )
Tailwind (Pinterest + IG - I use for Pinterest and Tailwind Tribes)
PromoRepublic (I use to create posts then schedule with Buffer)
TweetDeck (helpful for Twitter Chats)
Grum (IG scheduler - I only use when I'm going to be out of the office)
Later (IG scheduler, don't currently use)


Followerwonk (Twitter)
ViralWoot (Pinterest)
Google Analytics (Your Website)
Quintly (Analyze FB pages)
Keyhole (Hashtag/keyword tracking and more)
Klout (Social media influence score)
Social Rank (Analyze manage Twitter + IG)
Websta (IG analysis and management)

Don't forget that Facebook, Twitter, Pinterest and Instagram (business accounts) have in-app analytics that are easy to use!

Marketing Tools:

Leadpages (Landing/Webinar signup pages, Thank You pages, Opt-In Forms - I use often and LOVE)
Instapage (Landing pages - not the right fit for me, but I know others who love it)
ConvertKit (Email marketing - I currently use and am satisfied)
Active Campaign (Considering switching to this email marketing but not decided)
Mailchimp (Email marketing - great starter system but outgrew quickly)

Graphics/Image Tools (desktop):

Canva.com (I use their free version often)
Piktochart (Not the right fit for me, but I know others who love it )
Picmonkey (I like the mobile version better)
Photoshop (My go-to workhorse for graphics templates for my brand)

Graphics/Image Tools (mobile):

Over (Link is to Google Play - I love this app!)
Wordswag (Fun little app)
Studio (Link is to Google Play - fun little app!)
Instagrid (I don't use this often, but it's come in handy at times)

Short Videos (mobile):

Hyperlapse (IG in-house app - fun!)
Legend (Link is to Google Play - I love this app!)
Flipagram (I don't use this often, but it's come in handy at times)

Photo Editing Apps:

VSCO (I use daily)
Snapseed (I don't use this often, but it's come in handy at times)
Picmonkey (I prefer the mobile app to the desktop version)
Prisma (I don't use this often, but it's fun to play with)


The Art of Social Media: Power Tips for Power Users
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Business Inspiration + Tools


The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Action Day Layout Designed to Get Things Done (Planner I use)
Post-it Self-Stick Easel Pad (Used to map out courses + funnels)
Samson Meteor Mic USB Studio Microphone (Crisp sound for live broadcasts + recording)

Ready to get a "Done For You" custom digital marketing strategy?

You don't have to figure this all out for yourself! Get a custom strategy spelled out for you, with all the tools you need to get your content posted consistently according to your time and budget.

Rockstars know that just because you CAN tune your own guitar, doesn't mean you don't want the awesome guitar tech to DO IT FOR YOU - so you can spend more time making music...

*This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small kickback. I would never, ever link to a product I do not use (or haven't tried) and believe in - because that would be lame.

Social MediaCara Chace