Unlock the Power of Analytics for Quick Pinterest Results
I know that Pinterest seems like one more thing you have to learn for your business. You might have been using it personally for a few years, but wrapping your head around a marketing strategy for your business on Pinterest seems like climbing a mountain of overwhelm.
You might think you have to take a bunch of courses, read a bunch of blogs, join a bunch of Facebook groups - and THEN put in the work of adding Pinterest to your already jam-packed work schedule and flow.
If you wait until you have a month to do nothing but educate yourself on Pinterest marketing and create your strategy...spoiler alert...it will never happen.
The good news is a Pinterest marketing funnel is the same no matter your business, and it’s something you can rinse and repeat.
Plus, I’m going to give you the best tip for where to begin with your own Pinterest marketing funnel ever.
THE PINTEREST MARKETING FUNNEL
TOP OF FUNNEL:
Use target keywords and keyword phrases in your profile, board titles + descriptions, and pin descriptions to get your Pinterest profile and content found.
Keywords get your content found, but graphics get them clicked. Test a few different color palettes and start a private board of Pin graphics you love for inspiration. Use Canva to make several different templates you can use for your content.
Your content is what is going to turn those site visitors into fans. Create blogs, videos, training, opt-ins, etc. Your goal is to create value and get those visitors onto your email list (or part of your Facebook group) so you can build a relationship with them.
After you have a core group of fans, you want to do your best to nurture them. This is where you send them an email sequence with more valuable content (like your best blogs or an offer to chat with you). I invite people to join my Facebook Group because I love doing Office Hours every week and building that personal relationship. Members get to see me and chat with me before they decide to buy.
The sales!!! Ideally you’ve gathered a group of fans that love your content and your vibe, and you’ve clearly conveyed how you can help solve their problem. This is where you can introduce your offers like courses or 1:1 work.
What’s important in putting together your Pinterest Funnel is stepping back and looking at the big picture.
Begin with your goals in mind to work backwards and draw your tribe in.
CHOOSING YOUR CONTENT
The secret to hitting the ground running with your Pinterest marketing is to know what’s already driving traffic on your website.
If you haven’t looked at your Google Analytics in awhile (I won’t judge, believe me), go take a peek. Don’t get overwhelmed, here’s the scoop on exactly what to click.
GO TO YOUR GOOGLE ANAYLTICS:
- Set your date range (I did Q1 2018 in the screenshot below)
- Click BEHAVIOR
- Click Site Content
- Click All Pages
You'll end up with a view similar to the one below:
MAKE A NOTE OF THE TOP 5 PIECES OF CONTENT
These could be from the last year, the last 6 months, the last month - whatever your choose. These could be blogs, how-to’s, lead magnets, training or landing pages, etc. (Don't count your home page!)
You do not have to come up with brand new content to put on Pinterest or create Pins for every blog starting with your first from 4 years ago and give up after 20 of them as you stab your own eyeballs out.
Start with 5 that you already KNOW people are interested in.
If you’re anything like me, Analytics has been one of those “get to it later” things for quite some time (see - you’re not the only one!).
I finally made a move and enrolled in Jeffalytics - which is taking me through from baby steps and super basic explanations, to how to really dive deep and know exactly how my website is performing and being used by my visitors.
He breaks it down into super do-able chunks that don’t take long - so I can do one or two lessons at a time instead of committing to a whole day or more.
START THAT FUNNEL
After you figure out your top 5 pieces of content, make sure each one has a call-to-action (CTA) that helps your visitor take the logical next step in getting to know what you’re all about.
This could be an opt-in or an invite to join your community, or something similar.
Want to know more about creating opt-ins to build your email list from Pinterest? Check out this blog.
Well kind of. I could write a book (or a very, very long article) on all the ways you can uplevel your marketing with Pinterest by using your Analytics to get going, but you have work to do.
It doesn’t have to take all day to make your move towards a Pinterest strategy - it won’t even take 30 minutes.
It literally takes 4 clicks in your analytics to find out where to start for the most immediate impact.
WHAT DO YOUR NEXT 90 DAYS LOOK LIKE?
I know you are ready to rock your business, and one of your jobs as the CEO is prioritize your action steps.
Are you seeing how Pinterest can dramatically impact your marketing efforts by building your site traffic and email list? This is where you need to start.
Or are you focused on more general social media strategies and need some great resources to form a plan? Get those resources right here.
Need more hand-holding and feel like you don't know which direction to turn? Join us in the free Facebook community and let us all help you figure that out.
LIKE THIS BLOG POST?
Get emails with my latest blogs, Pinterest and Squarespace news, and digital marketing tips and tricks.
Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).
Click the button below to get in touch!