without having to climb the Mt. Everest of marketing overwhelm, if ya know what I mean.
Trust me, I've been there too. You've taken some free webinars and downloaded more pdf checklists than you can possibly read in the next year. When you actually take the time to try and educate yourself, it makes sense at the time, you get all excited and gung-ho...and then you forget what you learned and slip back into not having a clear strategy or a roadmap for what to do with your social media.
IT'S NOT YOU, BOSS. THERE'S A HUGE PIECE OF THE PUZZLE MISSING.
Every business is different - different voice, different clients, different resources - and there's no way taking a free 1-hour webinar can crystallize exactly how you should be using social media for YOUR business.
The leap from webinar, worksheets + strategy theory - to how to actually put the plans into place for YOUR business is huge.
Like many small business owners, I started down this road because I knew I had the knowledge, training + experience to "do" digital marketing full time. I mean, I was the social media manager for Megadeth (wrangling 13 million fans across 17 social media accounts) - I could do this on my own right?
What I didn't know, was how to run a business. What was "doing" digital marketing for a living going to look like? How was I going to find clients? Who were my clients? How did I want to structure my services?
How much money should I invest in tools and software to help me with my business and services even more? Bookkeeping? UGH.
As I've continued (miraculously and with a lot of grit + determination) down this entrepreneur path, I've realized the one common thread with my biz buddies...
We have to identify those missing gaps in our skills and abilities quickly.
Being able to learn and/or outsource the things that are not within our "Zone of Genius" (i.e. what you're really in business to offer) is essential to successfully moving up and onward.
I'm not perfect.
It took me two years to finally hire a bookkeeper. I finally outsourced most of my graphic design last year.
What is MY "Zone of Genius"?
Teaching other Small Business Rockstars how to make all the pieces of their digital marketing and social media strategy work together.
You'll finally see that return on all your Facebook time, if you know how to do it right.
Resident Social Media Expert
Published Author: Badassery Magazine
Ok Cara, but this is still on my list of "get to later".
This is where I throw some amazing stats at you.
- 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
- Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter.
- By 2017, video content will represent 74% of all internet traffic.
- 4X as many consumers would prefer to watch a video about a product than to read about it.
Yeah, yeah - I know Digital Marketing is "suuuuper important - but, ugh".
Imagine this for a minute...
This Custom Digital Marketing Strategy - tailor-made for every facet of you and your business - is going to move your strategy from non-existent to taking action and doing it well.