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without having to climb the Mt. Everest of marketing overwhelm, if ya know what I mean.

Trust me, I've been there too. You've taken some free webinars and downloaded more pdf checklists than you can possibly read in the next year. When you actually take the time to try and educate yourself, it makes sense at the time, you get all excited and gung-ho...and then you forget what you learned and slip back into not having a clear strategy or a roadmap for what to do with your social media.


Every business is different - different voice, different clients, different resources - and there's no way taking a free 1-hour webinar can crystallize exactly how you should be using social media for YOUR business.

The leap from webinar, worksheets + strategy theory - to how to actually put the plans into place for YOUR business is huge.

Confession Time...

Like many small business owners, I started down this road because I knew I had the knowledge, training + experience to "do" digital marketing full time. I mean, I was the social media manager for Megadeth (wrangling 13 million fans across 17 social media accounts) - I could do this on my own right?


What I didn't know, was how to run a business. What was "doing" digital marketing for a living going to look like? How was I going to find clients? Who were my clients? How did I want to structure my services? 

How much money should I invest in tools and software to help me with my business and services even more? Bookkeeping? UGH.

Sound familiar?

As I've continued (miraculously and with a lot of grit + determination) down this entrepreneur path, I've realized the one common thread with my biz buddies...

We have to identify those missing gaps in our skills and abilities quickly.

Being able to learn and/or outsource the things that are not within our "Zone of Genius" (i.e. what you're really in business to offer) is essential to successfully moving up and onward.

I'm not perfect.

It took me two years to finally hire a bookkeeper. I finally outsourced most of my graphic design last year.

What is MY "Zone of Genius"?

Teaching other Small Business Rockstars how to make all the pieces of their digital marketing and social media strategy work together.

You'll finally see that return on all your Facebook time, if you know how to do it right.

Cara Chace Resident Social Media Expert Fierce + Fab Women

Resident Social Media Expert

Published Author: Badassery Magazine


Ok Cara, but this is still on my list of "get to later".

This is where I throw some amazing stats at you.

  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
  • Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter.
  • By 2017, video content will represent 74% of all internet traffic.
  • 4X as many consumers would prefer to watch a video about a product than to read about it.

Yeah, yeah - I know Digital Marketing is "suuuuper important - but, ugh".

Imagine this for a minute...

This Custom Digital Marketing Strategy - tailor-made for every facet of you and your business - is going to move your strategy from non-existent to taking action and doing it well.

So well, in fact, that you build an incredible Know, Like, + Trust Factor with your fans, to create an engaged community of raving fans and a sales funnel full of customers.


Clarity comes through action


Imagine your process is so streamlined…

  • You never have to worry about what content to post again.
  • Nothing falls through the cracks and gets forgotten.
  • You get actual interaction and engagement on your social media posts.
  • You have time to build better business relationships online.
  • You create brand awareness and clients come to you.
  • You have time to scale and grow your business.

So that you have:

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More time

Every entrepreneur struggles with fitting all the to-do's in during the day (and night). Don't waste any more time on free webinars that don't really help, or struggling with what to do every time you want to post on social media. Take back your time by having a daily action plan and knowing exactly what to do to build your brand online.

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More Money

Your fans will buy based on the Know, Like + Trust Factor. Meaning, if you're consistent and authentic about your social media strategy and getting to know your tribe, they are going to eventually open their wallets because they believe in you and your business. Following your Custom Strategy is going to make this happen!


More Connection

People crave actual human connection - it's innate and makes us feel good. By knowing your brand voice, how you're going to build your tribe online, and how to authentically engage consistently - you are going to build a raving fan base of customers.

More Wellness

Wouldn't you love to make that 10am yoga class for once? Or unplug after dinner? What about knowing that because you have a proven strategy and system, you don't have to worry about what, when, or how to anything for your digital marketing? I'd bet you'd feel pretty relaxed and more in line with your priorities.


Your Custom Digital Marketing Strategy is available in 3 packages to fit your budget + needs.

Action taker

If you are ready to do this, take action + stop wasting time, book your Custom Digital Marketing Strategy and get $200 off!

small biz value

Small business owners have a tight budget - I get it. Choose 3 payments to fit online marketing into your monthly budget. (billed over 3 months)

vip treatment

Want more? Add on a monthly analytics + review of your online marketing, plus get social media best practices/marketing updates.



  1. You're tired of taking webinars and courses that promise to show you how to use social media + digital marketing to get clients, but end up only delivering theory and general concepts.
  2. You are afraid of taking those next steps in your digital marketing alone because you don't want to waste anymore time and money.
  3. You have a clear vision of your ideal client and how you want your business to grow.
  4. You are ready to know exactly what, when, and how to use social media + digital marketing to build your paying customer base.

All Packages come with access to my Content Calendar Masterclass!

In addition to your Custom Digital Marketing Strategy, you will get access to tons of video tutorials to walk you through your strategy instructions.


  • How to find content that your audience actually wants to see.
  • How to create a schedule and calendar to keep your content on track.
  • How to brand your own content so it's easily recognizable as YOU.
  • How to track your content to know what's working.
  • How to replicate your calendar every month to save tons of time.
  • Module 1: Where to find content and how to create your own
  • Module 2: Tools, scheduling, branded graphics
  • Module 3: Analyze and track

Each lesson will provide a step-by-step guide to how you accomplish these tasks quickly and easily.


If you're a logistics person - this is for you!



Book your first session using my scheduling calendar. To complete the scheduling process you'll need to fill out a client questionnaire so I can fully prepare for our first session and get to know your business.


Once you've booked your appointment and completed your questionnaire, you'll receive an [IMPORTANT INFO] email from me. This is where you'll get all the details about our strategy sessions, including where to pay and where we are going to meet online.



Step 3

Within the introduction email you'll see a button to pay for your Custom Digital Marketing Strategy. If you choose a single payment, you'll be billed the total price (at a discount). If you choose the payment option, you'll be billed for the $600 deposit, and the following 2 payments will be billed automatically 30 days apart. If you are interested in the Rockstar Package, I will contact you separately.

Step 4

Receipt of your payment guarantees your spot! Look out for an email from me to book your 2nd session.


During your first session, we'll go over your entire online presence, marketing objectives, brand guidelines, time + budget - everything I would need to know to on-board you like a long-term retainer client. Expect this session to last approximately 90 minutes. It will be recorded for your reference.


The following Monday I will email your Custom Digital Marketing Strategy in pdf form. This playbook will contain absolutely everything you need to implement and take action on your strategy for your business - no stone is left unturned!


Session 2

Your second session will take place the Thursday after you receive your strategy. We'll have another 90 minute recorded session where we'll go over every piece of your strategy together to make sure you have a deep understanding of your strategy and how to start taking action immediately. My goal is for you to feel like you know the big picture of your digital marketing, just like I do.


30 days after you receive your strategy, I will check in with you via email to touchbase with how it's going for you. This is your opportunity to ask any clarifying and follow up questions. I want to make sure you're on the right track and taking action!


If you purchase the Rockstar Package, I will be in touch with you to coordinate workflow and details. You are going to get the Backstage VIP treatment!


...and the crowd goes wild!

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her customized plan makes it easy for me.

She researched ideal platforms and approaches, and she developed a useful plan filled with practical tips and steps. Cara is a social media guru for business owners! If you want your company’s social media presence to actually be part of your marketing (and client-relationship-building!) plan, you need to work with Cara.
— Terri Wangle, Spotlight Ink

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She is BAD-ASS!!!!

Cara is the go to girl for all things web related.
— Dale Clark, Golf Rocks

Hiring Cara, has without a doubt, been one of the best decisions I have made for my organization.

Cara is the consummate professional, trustworthy and incredibly easy to work with. Most importantly, she executes my image and social media with the same care I would as the owner - only in a comprehensive, strategic fashion.
— Danielle Pieters, Arcadia + Haven

Cara Chace Works Magic.

I didn’t know how much I needed Cara until she provided a concise, action-plan-filled review of my very new website and social media platforms.
— Diane, Totlosophy

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I desperately needed a complete overhaul of my online presence.

Cara really listens and hears what is and what is not said ... her technical skills, passion for her work, and brilliant insights are evident in the results she delivers.
— Elizabeth Glick

I didn’t know what I needed to focus on. I felt like I was stuck.

Fortunately, Cara Chace came along with her magic touch. Cara looked over my accounts and she gave me her “no fluff”, clear-cut plan on what I needed to do and how. It’s been a lifesaver with my time and sanity!
— Ashley, Salvaged Angels


ARE YOU READY TO GET SERIOUS about your business?

Here's the deal - I only do these one-on-one sessions a few times per month.

I have clients, my own business, and I'm a wife and mom. They haven't made that extra hour in the day yet, so my time is limited.

Putting together a manual that is this custom and this detailed takes a ton of work and I only have so much to go around.

I'm your partner, your collaborator, your VP of Marketing - and I want you to feel like you're the only business on my mind.

If you're ready to turn your digital marketing strategy up to eleven, then click below.



How far out can I book my strategy?

Any open appointment will be shown in the scheduling calendar. You are welcome to book as far out as the calendar allows, however your spot is not secured until your deposit is paid.

What happens if I have to re-schedule?

Shiznit happens, I get it. You are able to reschedule once, with 48 hours notice. The rescheduled time will be based on availability. Serious emergency? Let's talk about it - I'm not a jerk. I will do everything I can to accommodate you.

Is a deposit required?

Yes. For all packages there is a non-refundable deposit of $600. This secures your session in my calendar just for you!

Are first sessions only available on Mondays?

Yes. I have come up with the best workflow and timing to deliver a quality product to you, and allow us both ample time to work together. For that reason, all first sessions are on Mondays and all second sessions are the Thursday of the week following.

What happens if I have follow up questions?

I will be checking in with you via email 30 days after I deliver your Custom Digital Marketing Strategy. This is your opportunity to ask clarifying questions and check in with how it's going.

What if I need more help to implement my strategy?

I offer Power Hour sessions that are 60 mins of pure strategy and implementation gold for $147. I will continue to help you move along with your digital marketing, strategize creative campaigns, sketch out funnels, you name it. If you're interested in a Power Hour session, please email me at