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SOCIAL MEDIA MARKETING: ESSENTIAL FOUNDATIONS FOR SUCCESS

HOW TO BUILD YOUR ONLINE PRESENCE, BUILD YOUR FANBASE, AND BUILD YOUR BUSINESS

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READY TO ROCK YOUR SOCIAL MEDIA STRATEGY?

 
 

SOCIAL MEDIA CAN BE OVERWHELMING + CONFUSING...WE KNOW!

Whether you're a solopreneur trying to do it all, or part of a team trying to wrangle with best practices and what to post, creating a solid social media plan is no small feat.

Having a solid foundation for your strategy will not only help you move forward to success with social media, but it will, quite frankly, make your life a WHOLE LOT EASIER.

» Imagine knowing what platforms you really need to be on (and which ones you don't).

» Imagine knowing where to FIND great content, how to CREATE great content, and how to do it CONSISTENTLY.

» Imagine knowing your own brand voice so well that you can teach anyone how to post as your business.

» Imagine having a GAMEPLAN instead of wondering what to post on Facebook every day.

HOW IS THIS GOING TO HELP ME?

Check out what we're going to walk you through:

» How to audit your online presence and create a solid foundation.

» How to build your online framework around your brand to build the Know, Like + Trust Factor.

» How to create, find, and schedule content easily and consistently.

» How to track it all to know for sure that your strategy is working.

 
 
 

HALF COURSE + HALF WORKBOOK = ALL ACTION!

This is not just a course! It's also a workbook and planning guide to create a kickass social media strategy in 2017. Designed for Small Business Rockstars just like you!

This is your playbook to create, document + plan the big picture of your social media plan for the coming year. This workbook + guide will help you put it all together.

TAKING ACTION is the key to success with any plan - and this course is going to give you that action roadmap.

 

WHO IS THIS FOR?

Social Media Marketing: Essential Foundations for Success is for YOU if...

» You're at the beginning stages of planning your social media strategy and you need to start off right.

» You're a solopreneur that's been in business awhile, but you need a better handle on your social media strategy.

» You feeling like you're missing pieces in your own social media education and you're not sure how to figure out what those pieces are.

» You have to have clear action steps and place to write it all down.

» You need to be able to go back time and time again to having a clear foundation when you expand and scale your business (and hence, scaling your social media strategy).

 

WHAT ARE YOU GOING TO LEARN?

MODULE ONE:

A complete instructional course pdf that walks you through every piece of creating a solid foundation for success with your social media strategy.

MODULE TWO:

The Social Media Playbook - a 40-page workbook designed to help you TAKE ACTION and IMPLEMENT your social media strategy.

MODULE THREE:

Playbook Video Walk-though - an hour-long video walking through each page of the Playbook so you are clear on exactly how to use it. 

 
The Social Media Playbook is the holy grail of social media planning. It feels like Cara took an ebook, planner, and course and rolled them into one amazing resource.

Everything you need for your social media/digital marketing strategy is contained in the pages of this planner, no detail is left out. Everything from tracking your brand fonts and colours to promote consistency to tracking your analytics can be recorded and tracked in this planner.

I personally loved the sections that walked us through defining our brand voice and target audience and how to create and find content that will speak to your audience.

Social Media can be a really confusing aspect of business, but The Playbook takes out the guess work and leaves you with a solid plan that will make it so much easier to harness the power of social media for your brand. Every business could benefit from having The Playbook.
— Alli M.

If you want to get on the right track with your social media and make the most of your precious time then it’s a no-brainer to get your Social Media Playbook.

I had an epiphany about my target market when doing the activities even after a year in business! I know that applying Cara’s step by step and effective approach to create my social media strategy will increase my visibility online.
— Bev

I signed up for Cara’s Social Media Course not long after I started my business. I was familiar with the in’s and out’s of personal social media but I hadn’t been using it for business long.

Cara’s course not only helped me get business social media basics figured out she really helped me figure out who it was I wanted to reach with my social media content. After I finished Cara’s course I felt much more comfortable with my brand voice on my business social media channels.
— Kelli S.

When I started this course, I was comfortable with using FB only, after the 3rd day I got my Instagram and Twitter set up and had the confidence to use them. Thank you Cara! You really are a ROCKSTAR!!!
— Talitha L.

I learned so much about what to do (and not do) on social media, it is finally starting to make sense to me. Thanks again for such an incredible course!
— Kellie

Social media needs just as much care and planning as any other marketing you do for your business.

A social media strategy is a significant time commitment (done correctly), and the more efficient you can be, the more time you can spend on other aspects of business and serving your amazing clients.

I'm going to teach you how to get your social media action plan together so you can be more efficient and effective with your time.

DOESN'T THAT SOUND FANTASTIC?

Like anything that can get off track easily, social media requires constant reevaluation, refreshing, and pruning.

You might have on your list for this year (or the upcoming new year) to get your social media in order.

Maybe you have established accounts, but you need to get rid of old info and tighten up your strategy. Or maybe you’re just starting your brand/business and you want to start on the right foot before you get too far down the wrong path.

YOU DO NOT NEED TO WASTE ONE SECOND READING OR DOING FLUFFY PIE-IN-THE-SKY CRAP THAT DOESN'T REALLY HELP.

This course will help you lay the essentials for a solid social media foundation before you get too far off track and get lost in the weeds of not knowing what to do next.

Think of it as Social Media 101.

 

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