7 Essential Steps to Pinterest for Business
PINTEREST CAN EASILY BE THE #1 TRAFFIC REFERRER TO YOUR WEBSITE.
A bold statement, I know. But it’s a statement based on several years of data for not only my own business, but my clients’ businesses as well.
During any given month, somewhere around 80% of my traffic comes from Pinterest - even more if I’m running a Promoted Pin or two!
I’ve written tons about my lightbulb moment with Pinterest, and why choosing to niche my business into Pinterest marketing and management was the best decision ever - and it’s all based on how much Pinterest drives my target audience to my website and how that has built my email list and customer base.
I’ve updated this blog because I no longer offer the “7 Steps To Pinterest For Business” course - so much has changed on Pinterest since I created it that I’d have to start all over!
I’ve chosen instead to create Pinterest PowerUp: a membership community for online entrepreneurs and the only Pinterest marketing resource you will ever need for your business!
Building a membership community around Pinterest marketing allows me to update best practices and support you as a business owner real time - instead of in a one-time course.
If you're ready to dip your toes into Pinterest Marketing with minimal time + investment, get the mini-training bundle for $19 (keywords, boards, pin descriptions, and Tailwind).
++REMINDER: I NO LONGER OFFER THIS COURSE. CHECK OUT PINTEREST POWERUP INSTEAD++
If you’re wondering if Pinterest is right for you, keep in mind that your audience is in a very specific state of mind when they’re browsing their feed on the platform.
When people are searching and scrolling through Pinterest, they are in an aspirational state of mind. They are planning, dreaming, gathering, wishing - looking to the future on how they are making their lives better.
If your product or service helps people become better at something - cooking, business-ing (totally made that word up), organizing, traveling, etc - you have an audience there.
Like many people, I started using Pinterest personally (I was an early adopter) and watched eagerly as they rolled out more and more business features. I have spent tons of time curating my feed, creating beautiful boards, participating in group boards, and diligently pinning my own content.
In this easy class, I walk you through:
Finding and gathering your keywords
How to switch to a business profile
Public vs Private Boards and what you need to do
Cleaning up your boards and finding great content to re-pin
Creating branded templates so people instantly recognize your pins
Checking your website pins and the most common mistake people make when pinning from their website
Finding Group Boards and what to do once you’re included in the right ones
PLUS a bonus lesson on getting started with Promoted Pins!
When you’re ready to up your game, you are going to want to schedule your pins to save you tons of time and effort.
Tailwind has easily been the best investment I’ve made for scheduling - in fact, I couldn’t do without it and still have Pinterest success.
You need to go through all of the above steps before your Pinterest profile is ready to optimize Promoted Pins and drive massive traffic. I watch my budget pretty closely, and I don't want to waste a dime paying for anything that won't work well because I haven't built the right foundation.
Promoted Pins (Pinterest’s version of ads), have without a doubt been the biggest return on my advertising buck - and here’s why:
Pins live forever, and since you can only promote Pins already on your profile, that Pin won’t go away unless you delete it. This is opposed to Facebook ads, that don’t live on or reappear in people’s newsfeeds.
I promoted a Pin for my biggest traffic-driving blog “9 Things Your Social Media Manager Should Be Doing” (which I wrote in 2015...2015!) and I know this momentum is what keeps it performing today.
As Facebook (and Instagram) ads get more and more expensive, Pinterest ads continue to deliver long term, with returns like $.40 - $.80 per click through to my site.
The foundation of your Pinterest strategy is what’s going to get your massive traffic and Promoted Pins success.
Want (ok, NEED) a whole bunch of Pinterest marketing know-how, mixed with some great entrepreneur tips? Pinterest PowerUp is a membership community for online entrepreneurs and the only Pinterest marketing resource you will ever need for your business!
Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).
Click the button below to get in touch!