Growing Your Email List: Pinterest vs. Facebook Ads

I’m constantly amazed at how many people don’t yet realize how successful and cheap Promoted Pins (aka paid advertising on Pinterest) can be for building your email list.

I even listened to a podcast the other day where both the interviewers and the guest said they didn’t really know much about Promoted Pins and hadn’t really heard of any success stories…

Not gonna lie, a few profanities escaped my mouth as I was listening while driving.

This misinformation tells me a couple of things:

  1. There’s a fantastic opportunity for small businesses to learn something new.

  2. The time to jump into Promoted Pins is now, before everyone else finds out too.

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Now, I could scream from the rooftops about how amaze-balls Promoted Pins are and all the success that I’ve personally had, OR I could provide you with hard numbers from one of my Pinterest PowerUp students.

Hard numbers right? Right.

THE PLAN

Cat Paterson has been a student of mine for several months, and together we outlined an easy funnel for growing her email list.

She is the quiz master and is currently featuring one on her site that helps you discover more about your personality as a small business owner: What’s Your YOUprint?

She wanted to compare running a simple ad to cold traffic on both Pinterest and Facebook. Now, both advertising platforms have different features, but we made this test as apples-to-apples as we could.

THE RESULTS

Cat is in Scotland, so she’s paying in Pounds - just FYI.

FACEBOOK:
Spend: £5
Clicks: 4
Impressions: 212
CPC: £1.67
New Subscribers: 0
Conversion Rate: 0

PINTEREST:
Spend: £38
Clicks: 387
Impressions: 102,451
New Subscribers: 212
Cost per Email: about 20 cents!!

But here’s the best part...

...those 212 new subscribers have an email open rate of 60-80%!!

That means her email subscribers are a targeted list of potential clients that want to know more about what she offers.

NEED I SAY MORE???

These results speak for themselves! Not only are Promoted Pins fantastic for expanding your audience to cold traffic, but they are affordable!

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GET IN ON THIS ACTION

Want (ok, NEED) a whole bunch of Pinterest marketing know-how, mixed with some great entrepreneur tips? Pinterest PowerUp is a membership community for online entrepreneurs and the only Pinterest marketing resource you will ever need for your business! 


 

Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).

Click the button below to get in touch! 

 

HAVE A FEW MORE MINUTES? GRAB A CUP OF COFFEE AND READ MORE BELOW.

PinterestCara Chace