How To Be A Pinterest Rockstar
You’ve been hearing all about how other online entrepreneurs are rocking their Pinterest strategies to create buzz, increase traffic to their websites, and build their email lists and sales.
You know you need to get your head wrapped around it for your marketing strategy, but you think it’s like everything else you tackle as a small business owner - a ton of effort that loses steam quickly.
I’m here to tell you 2 important things:
You do not have to be a DIY, home decor, kids’ crafts blogger to use Pinterest for your business.
There are a few easy, quick steps you can do today to get the ball rolling and start rocking your Pinterest strategy.
We launched Pinterest Rockstars in September 2018 with 4 mini-trainings: Keywords, Boards, Pin Descriptions, and Tailwind.
While the mini-trainings are no longer free, you can grab all 4 for $19 in Pinterest PowerUp.
Want (ok, NEED) a whole bunch of Pinterest marketing know-how, mixed with some great entrepreneur tips? Pinterest PowerUp is a membership community for online entrepreneurs and the only Pinterest marketing resource you will ever need for your business!
Get monthly training and support, plus the 4 mini-trainings, included in your monthly membership.
ACTION STEP 1: KEYWORDS
If you do nothing else to your Pinterest profile, making sure your keywords are there will do more to get your profile and content found than anything else.
Keywords on Pinterest function the same as on Google - they serve to get your content found to people who are searching for those words and/or phrases.
The Pinterest guided search bar even functions the same as the Google search bar. Meaning, when you start to type in a keyword and/or keyword phrase, a dropdown list will appear with similar keywords/phrases that Pinterest users are searching for.
When you’re trying to come up with keywords and feel like you’re coming up short, remember to think creatively about the problem you are solving first.
For example, people aren't on Pinterest to hire a business coach, but they ARE looking for productivity hacks and entrepreneur tips. They are the problems that come a few steps before realizing they might need a coach.
Make a list of keywords and phrases that apply to your business services, products, industry, etc. and keep them handy for when you’re creating pins.
ACTION STEP 2: BOARDS
Did you know that Pinterest Boards titles show up in Google Search? How cool is that?
Using specific board titles is going to serve you the best (vs. generic) in getting your content found - especially in those board suggestion notifications Pinterest sends out.
For example, if you’re a graphic designer, you might have different boards for logos, typography, color palettes, etc. The more specific your titles, the easier it is for your target audience to find you.
The board description is also super important - you wouldn’t believe how many audits I do where none of the board descriptions are filled out!
Pinterest has recently said that when you save a new pin, the first board it goes to matters. They confirmed that when the original pin is re-pinned across your boards and by other users, it carries the original board’s description as metadata.
The backend workings of this are a little over my head - but I know if Pinterest says that’s the deal - then that’s what I’m going to do.
ACTION STEP 3: PIN DESCRIPTIONS
Having keywords in your pin descriptions are vitally important to your pins getting found in the Pinterest smartfeed.
It might even be the most important place you can put your keywords - because after all, users are more likely to save pins, vs. following a board or profile.
So how do you do pin descriptions correctly to get your pins found?
Write one to two conversational sentences with your keywords embedded throughout, plus 5 or so hashtags. Simple right?
It IS simple once you get the hang of it, but it does take a little finesse and thought.
Do not just list a bunch of keywords and hashtags!
Do have a strong call to action (CTA) about what the user is going to learn (or do) when they click through and use both generic (i.e. #marketing), specific (i.e. #pinterestmarketing), and branded (i.e. #carachace) hashtags at the end of your description.
This mini-training in the course bundle is super special because I have a workbook that goes with the video - it’s the #1 requested piece of learning Pinterest that my audience wants to know how to do correctly.
ACTION STEP 4: SCHEDULE VIA TAILWIND
I could not do what I do for my own strategy or for my clients without Tailwind.*
It’s a Pinterest scheduler that lets you create a “queue” of pins, based on optimal times for your account, that you can fill up with both your own content and re-pins of others’ content.
Pinterest has also said that consistency is another hugely valuable piece of your strategy.
I am here to tell you that you do not have to pin 50x per day to be successful!
What I can tell you is that pinning quality content consistently every day is what tells the Pinterest algorithm that you’re an engaged part of the community.
That means if you can manage to pin 5x per day, over time your profile and content will have far more value from Pinterest’s view than someone who pins 50x per day for 2 weeks then gets burnt out and drops the ball.
Tailwind is also the creator of Tailwind Tribes - their version of group boards - where you can find awesome, quality re-pins to fill in the gaps between your own content pins.
The mini-training video show you how to use Tailwind to batch your pins quickly, a month at a time. Seriously, it only takes me about an hour to an hour and a half ONCE per month to batch my Tailwind queue.
If you check out Tailwind using my affiliate link, you'll get a free trial to see how it works.
Learning how to use Pinterest might seem like a big to-do you just don’t have time for.
I get it - there are so very many things I feel that way about too (ahem...learning more CSS).
But I cannot say enough about how much Pinterest has been a game-changer in my business. It’s been so effective and the ROI so high, that I chose to niche my services from general digital marketing and social media, to only Pinterest Management and Promoted Pins (read that story here).
My goal for this new group is to have an active and collaborative atmosphere to help you build confidence and knowledge around using Pinterest for your business - along with our best entrepreneur tips around productivity and business.
There’s no better time than planning for the holiday season and the upcoming year to jump into Pinterest.
Let’s do this Rockstars!
Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).
Click the button below to get in touch!
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*Yes...this page does contain affiliate links. Please know that I would never, ever recommend anything I haven't used and love. Affiliate links are no extra cost to you and they support my caffeine habit.