How To Sell On Pinterest With Shopify
If you sell products (vs. services) as part of your business, Pinterest can do so much more than drive traffic to your website - it can drive sales through Buyable Pins.
Before we jump into selling and what Buyable Pins are and how to use them, let’s cover a few basics on Pinterest for business.
You need to have a business profile on Pinterest. You can easily switch this in your profile settings. Make sure your website is confirmed and you have Rich Pins enabled.
You have to know your keywords/keyword phrases on Pinterest. This is easily the most important aspect of your Pinterest strategy (the second most important is consistency - more on that below). Keywords need to in your profile name, about us section, board titles, board descriptions, and pin descriptions. I keep a Google Sheet easily accessible with me keywords for reference.
You need good graphics for brand recognition. Setting up a few templates for your pin graphics in Canva or Photoshop will not only save you tons of time, but you’ll get that brand recognition when Pinterest users are scrolling through their feed. Use your brand colors/fonts, great photos, and a watermark/logo with your website URL on each graphic. I use this gorgeous stock photo site.
You have to pin consistently. This is the name of the game when it comes to a Pinterest strategy. Tailwind is my scheduling tool of choice when it comes to consistent pinning for myself and my clients. I literally could not run my business without it. You can sign up for free using my affiliate link right here. Best practice is to pin a combination of your own pins and re-pins of quality content, and I like to use their Smart Schedule to pin 10x per day.
*Yes...this page does contain affiliate links. Please know that I would never, ever recommend anything I haven't used and love. Affiliate links are no extra cost to you and they support my caffeine habit - which is good for everyone involved.
Now let’s move on to how to effectively use Buyable Pins and Shopify to make sales from Pinterest.
WHAT ARE BUYABLE PINS?**
**MAJOR BUYABLE PINS UPDATE: Buyable Pins are going away. *SAD TUBA*
Pinterest has shifted gears with e-commerce and enabled a feature called Shop The Look for all business profiles. Read more about Shop The Look and how to use them here.
The good thing is, now this awesome feature is available to all users, not just Shopify users.
So what will happen with Shopify + Pinterest? I’ve heard from my Pinterest Advertising Rep that Shopify is working with Pinterest to integrate even more fully into their platform. While I don’t know what this will look like or the timeline, I’m sure it’ll be even more beneficial for Shopify owners.
This blog was only a couple months old when this major change rolled out - which illustrates how often Pinterest strategy can change.
If you want a place to stay up to date on all Pinterest changes as they’re going down, Pinterest PowerUp is designed just for that reason.
Want (ok, NEED) a whole bunch of Pinterest marketing know-how, mixed with some great entrepreneur tips? Pinterest PowerUp is a membership community for online entrepreneurs and the only Pinterest marketing resource you will ever need for your business!
PINTEREST + SHOPIFY: WHAT YOU NEED TO KNOW
There are a few key points for making sure your products are set up correctly with Pinterest.
Enable the Pinterest Sales Channel to link your products to Pinterest.
Make sure your products meet the requirements for Pinterest.
Pins must go to specific, non-variant product pages.
*if you plan on using Promoted Pins, you cannot promote a pin for a digital download - only shippable products.
“SEEDING” YOUR PRODUCTS IN PINTEREST
Pinterest is a long-term marketing platform, and pins need time to get “seeded” in the different feeds.
There a 2 things you need to do with your pins to get them “seeded” into Pinterest feeds.
Make sure pins have keyword-rich descriptions, including 1-3 hashtags, so they show up in search.
Use Tailwind to re-pin your product pins on any applicable board you own, group board and Tailwind Tribes.
Tailwind enables you to spread out these re-pins over several days or weeks so you’re not spamming your feed with the same pin multiple times.
Here’s an example of exactly how I put up pins on Pinterest:
Create a 600x900px (Pinterest now suggests 1000x1500) vertical pin graphic showing a lifestyle shot of the product in use.
Create the pin within Pinterest using the “+” button: upload the graphic and link it to the specific, non-variant product in the Shopify store. Write the keyword-rich description, including 3-5 hashtags. (You can also use the PinIt! Chrome Extension to create the pin directly from your website.)
Pin the pin to the closest subject board you own. For example: If you’re selling a sweater, pin it to your sweater board, not your general online store board. The reason for this is when this original pin is re-pinned by you and others, it will take with it the board description and keywords.
Go to the original pin you just created and click the Tailwind schedule button. From here you can schedule the pin into your Smart Schedule to be re-pinned on your other boards, group boards, and into Tailwind Tribes.
Voila! You’re done with the groundwork for pins to get them out there on Pinterest.
PROMOTING YOUR PINS
After a few weeks, you should have some data on which pins/products are being re-pinned and doing well on Pinterest.
To figure this out, I use a few tools for information-gathering:
Tailwind Pin Inspector
I like to put ad spend behind pins that I know are starting to do well in search and re-pins. I run ads in 4-week cycles on Pinterest since it’s such a long-term platform. Anything shorter and Pinterest doesn’t have time to do what it needs to do to get your Promoted Pin shown.
Remember: You can only promote products that are “shippable” - meaning no digital downloads.
BONUS PRO TIP
Pinterest is an evergreen platform - meaning your pins live forever (and that’s one of the best things about it)!
If you discontinue a product, make sure you set up a redirect on your website (not on Pinterest) for that specific URL to go to that product category/collection.
The last thing you want is for a shopper to land on a 404 page or your general home page when they’re ready to buy!
Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).
Click the button below to get in touch!
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*Yes...this page does contain affiliate links. Please know that I would never, ever recommend anything I haven't used and love. Affiliate links are no extra cost to you and they support my caffeine habit.