Pinterest Business Spotlight: Military Spouse Blogger


Meet Joanna Guldin: the woman behind “Jo, My Gosh! Stories and advice that feel like coming home”.

Jo is a military spouse blogger that writes about military life, relationships, and resources for the military spouse community.

She was kind enough to answer my Pinterest business questionnaire so I could talk a little about Pinterest for her blog and give her some profile tips.

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How long have you been in business?

Almost 6 years!

When did you start using Pinterest for your business?

Almost 6 years ago!

What has been your most successful Pin for your own content so far?

What's your most embarrassing secret board?

I'm not sure I have one! I just use them for planning gift-giving :)

What's the next thing you want to do or learn for your Pinterest strategy?

I'm always looking forward; so I'm always looking to learn about new trends that will take us into the future as far as Pinterest and social media go.


There are a few key elements of Jo’s profile and website I want to touch on that are worth noting.

She’s been blogging and on Pinterest for a long time (as far as the online world goes) and her content (and website) still feel fresh and updated. Brand look and feel, as well as user experience are really important. 

As you can see from her most popular pin, it’s from 2015...3 years ago! This is a common occurence on Pinterest and the “evergreen” element of your content is what makes Pinterest such a powerhouse for your marketing.

Jo obviously knows this is her most popular pin because it’s highlighted on the home page of her website and leads to a marketing funnel - smart move!

Jo’s Pinterest profile has great keyword descriptions and rich pins are enable for pins from her site - both super key for Pinterest success!

Her pin graphics are on-brand and consistent - another necessity for this visual platform.


Overall, Jo has done an amazing job with Pinterest and obviously knows her way around the block.

A few things I would tweak:

Jo has A LOT of boards and is on lots of group boards as well. With the new followers tab, businesses need to be more conscious about what kind of followers they’re attracting.

Does Jo want followers that find her because of her “Colonial Christmas Decor” board? Probably not. She’s better off making the boards she uses for personal projects and ideas into secret boards.

While Group Boards were a great strategy for maximizing the reach of your content, being on under-performing boards will actually hurt your profile.

If Jo is using Tailwind she can navigate to the Board Insights feature to see which boards are performing well for her and which ones she should consider leaving. 

I recommend looking at the Board Insights stats on Tailwind at least 2x per year (or once a quarter) to leave underperforming boards.

Next, Jo should review her board titles and descriptions. The keywords here are second-only in importance to pin descriptions.

Some of her boards are good to go, such as Military Spouse & Significant Other Resources - the board title is specific and keyword-rich, as is the description.

However some of her boards need a little keyword-love, like Featured Crafts that are lacking in this area.

Remember - Google will index your boards in their search (not just Pinterest) so being thorough and complete with your keywords across your profile is important.

Lastly, for Jo’s most popular pin I would go back and edit this particular pin description to include more keywords, 3-5 hashtags, and the specific url she directs this to (even though it’s linked with the pin itself).

It’s not worth going back through every pin (especially in Jo’s case because she is a content machine!) to edit descriptions, but for top-performing content it’s a great idea.


Looking forward for Jo, I love that her most popular pin leads to a content upgrade. This is how Pinterest is supposed to work!

If she hasn’t already, she should start with Promoted Pins to kick that content upgrade into overdrive.

Thank you to Jo for participating in this Pinterest Business Spotlight and for everything she does for her incredible community!


Pinterest PowerUp members get a free profile review if they complete their 90 Day Pinterest Success Roadmap during their first 90 days! Pinterest PowerUp is a membership community for online entrepreneurs and the only Pinterest marketing resource you will ever need for your business!


Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).

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