Pinterest Win Must-Do: 3 Steps For Easy Progress
If you’ve had “use Pinterest better” on your to-do list for awhile, you might have realized that it’s already the end of January and you might not (ok, probably not) have gotten around to moving forward with your Pinterest strategy.
I know that feeling! We all have those “must-dos” that we know will help our business but feel insurmountable or just a gigantic pain in the pahtootie.
I’m here to tell you 2 things:
Moving forward with using Pinterest for your business is probably the #1 thing you can do this year to up your digital marketing game. You can’t rely on Facebook anymore (in case you hadn’t heard).
There are 3 key steps you can take to start moving forward that are going to make a difference. They are easy and totally do-able. They start working on autopilot while you work on other pieces of your marketing strategy.
Want (ok, NEED) a whole bunch of Pinterest marketing know-how, mixed with some great entrepreneur tips? Pinterest PowerUp is a membership community for online entrepreneurs and the only Pinterest marketing resource you will ever need for your business!
STEP 1: KEYWORDS
I’ve said this so many times, but it’s really the #1 thing you can do to get your Pinterest profile and your pins found. It should take you 10 minutes to find and list your keywords on Pinterest.
Go to your Pinterest home page and start typing in keywords and phrases that pertain to your products and/or services. The guided search bar functions just like Google search. As you type suggestions will appear and give you ideas for other search terms!
Once you hit ‘enter’ on a keyword/phrases, a page of results will show. Under the guided search bar, a whole bunch of related keywords/phrases will show up. These are all clickable and can take you down the rabbit-hole of keywords on Pinterest.
Pop all of the keywords and phrases that you think are relevant into a Google Sheet or some other doc that’s easily accessible.
That should take you 10-ish minutes - maybe more if you REALLY go down the rabbit-hole.
Start with making sure the most important keywords (the ones you want to be found for) are in your profile name and about section.
Then put your keywords in all board descriptions as applicable.
Last, put them in the pin descriptions of every single pin that goes directly to your website (no need to worry about re-pins to others’ content).
Take this a little at a time. Do your profile one day, then 2-3 boards the next, etc. Easy peasy.
STEP 2: FIND YOUR TOP TRAFFIC-DRIVERS
You have to make strategic decisions about how to spend your marketing time as a smart business owner.
Go to your Google Analytics and find what content (i.e. blogs) have been your top landing pages or traffic-drivers for the last year.
Instead of starting from the beginning in making pins for all of your content, start with your top performers so you can see traffic results from Pinterest more quickly.
I have two more resources for you on this topic!
If you want an amazing Google Anlaytics course to understand your website and user flow so much better, take a look at Jeffalytics.
If you want to know how to set up a Pinterest segment in Google Analytics, go to this blog and watch the quick video.
STEP 3: JOIN TAILWIND
Tailwind is THE tool for not only scheduling your pins, but scheduling your re-pins from group boards or your own feed.
You can set your schedule to pin however many times per day you’d like, and Tailwind will make suggestions for optimal times. Tailwind will also show you how the group boards you are a part of are performing so you can decide to stay or go.
It makes using Pinterest effectively SO EASY!
Tailwind also gives you access to Tribes, which are their version of group boards. Tribes are yet another way to get your content out there.
PINTEREST IS NOT A "GET FOLLOWERS" GAME - IT'S A GET YOUR CONTENT SEEN GAME!
By taking action on the three steps above, you are going to be able to get your traffic and profile flowing while you work on other aspects of your business, like creating even more amazing content.
Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).
Click the button below to get in touch!
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