Quick Pinterest Wins: 15 Things To Do In 15 Minutes
You don’t need huge chunks of time to make headway on your Pinterest marketing strategy. All you need is 15 minutes (or less!) to accomplish and check off lots of items on your Pinterest to do list.
These are the perfect things to do when you’re waiting for that next appointment, waiting in the school pick up line, or just need that super satisfying feeling of crossing something off your list. Some of these things require only a couple clicks and a minute or two!
This checklist does include a few things you can do with Tailwind*, my preferred Pinterest scheduling app. Tailwind saves me so much time with my Pinterest content marketing - plus, it’s essential to what I do for my business and for my clients.
1) CLAIM YOUR INSTAGRAM, YOUTUBE, AND ETSY ACCOUNTS
This new feature lets you claim your Instagram, YouTube, and/or Etsy accounts and connect them to your Pinterest profile. Why should you do this? Because for any Pins that are created from those accounts you’ll get attribution and deeper insights and analytics.
This great explanation article from Later goes deeper into why this new feature is a very good thing for better understanding how your content is performing across platforms.
You can claim your accounts in just a few clicks from your Pinterest profile settings. Need help? Here’s the right Pinterest help link to connect your accounts.
2) EDIT FEATURED BOARDS/COVER IMAGE
Pinterest gives you the ability to feature up to 5 of your boards in a rotating showcase, right at the top of your profile.
If you want your audience see your hand-picked content that showcases you and your business, rather than your most recent pins (hint: that answer is yes), then you can set that up quickly in your profile settings. Read more about your showcase settings here.
You can also now set up a cover image for your profile that is set to a specific collage of your pins. It’s a great way to incorporate your brand look and feel.
You can either pick your latest pins (ones you created), your most recent pins (all your pins and repins), or pick a specific board.
I highly suggest picking your brand board - the board you create that has ONLY pins that go back to your website. If you need more clarification on what a brand board is and how to set it up, join Pinterest Rockstars and drop me a question!
3) CREATE A TO-READ SECRET BOARD
Chances are you’re using Pinterest just like a regular user too - when you’re looking for information, how-to’s and inspiration.
If there’s something I want to learn or read about my industry or anything I’m researching, I’ll save it to my secret To-Read board.
Right now that board is filling with Squarespace design hacks and podcasts I want to check out.
4) CREATE A PIN SWIPE FILE SECRET BOARD
We can all use some inspiration for graphic design sometimes - especially if you’re design-challenged, like myself. Once in awhile, I will scroll through Pinterest on my phone and simply save pins that catch my eye and make me want to click.
To be clear, you want to save pins for your own inspiration - NOT TO COPY. That would be totally lame and bad karma.
When you’re ready to add a couple new templates to your brand or refresh your templates, you’ll have an inspiration board to start from so you can create your own graphics.
5) CREATE A NEW PIN GRAPHIC TEMPLATE
Canva makes it super duper easy to quickly create a new Pin graphic template. You’ll definitely want to “make it your own” so your design doesn’t look like everyone else’s.
Pro Tip: Use a high-quality stock photo that’s not from a free site - my favorite is Ivory Mix*.
Inside Pinterest PowerUp we have an entire content module around using Pinterest to brand (or re-brand) your business.
VIP Members will receive a special Guest Expert Training from Kara Fidd of Simplifying DIY Design!
6) FIND WHAT’S BEING PINNED FROM YOUR WEBSITE
Here’s a super duper sneaky cool trick for you:
In your browser, type in http://pinterest.com/source/yourwebsiteurl
So I would type in: http://pinterest.com/source/carachace.com
These search results show everything that is being pinned from your website!
7) CREATE A PINTEREST SEGMENT IN GOOGLE ANALYTICS
I love Google Analytics, and I love knowing exactly how my Pinterest marketing is working for my website.
Watch this video to quickly set up a Pinterest segment in Google Analytics. Watching the video and setting up the segment will take you less than 15 minutes.
Knowledge is power, my friend.
8) LOOK AT YOUR AUDIENCE INSIGHTS
Did you know Pinterest now gives you a bunch of demographic and keyword information if you have a business profile?
In the top left of your Pinterest profile, click Analytics, then Audience Insights.
Pinterest compares all this data about keywords, gender, location, etc for your audience vs. Pinterest users as a whole.
This is crucial information for setting up targeting for Promoted Pins in the future.
9) SET UP A CUSTOM AUDIENCE
Pinterest lets you set up several different kind of custom audiences for retargeting purposes when you’re ready for Promoted Pins.
The first custom audience you should set up is for your website visitors.
In the top left corner of your Pinterest profile, click Ads, then Audiences.
Click the big red button that says “Create Audience” and select “Visitors who went to your site”. Follow the directions from there - I recommend starting with your site visitors as a whole before you re-target specific pages on your website.
10) CREATE A CAROUSEL PIN
Pinterest now lets you create what they call a “carousel pin” and it’s super easy.
Say you sell wedding dresses and you have several gorgeous photos of the dress from different angles. You can select up to 5 photos (properly created as pin graphics) to include in your carousel.
For the sake of simplicity, I choose to have the same pin description on each pin, but you can set it to have a different pin description for each pin in the carousel.
IMPORTANT: You cannot edit a carousel pin after you’ve created it, so triple check everything!!
11) UPLOAD A VIDEO PIN
Yay for video! Pinterest has been rolling out this type of content slowly over the last year or so, and it’s now available to everyone.
Video pins play automatically in the feed on mobile when they’re showing 50%, so it’s a great way to “stop the scroll” with your audience.
You create a video pin in the same spot you’d create a regular pin. For more info on details and specs for video pins, read more here.
12) RUN A $20 RETARGETING CAMPAIGN
While I can’t get into the step-by-step of running a Promoted Pins campaign, setting up a low-cost retargeting campaign is really easy and a great way to dip your toes into advertising on Pinterest.
If there’s one thing I’ve learned with running all kinds of paid advertising, it’s that the conversions happen when you retarget your audience.
When you get to your targeting options, you’ll want to select that custom audience you set up for your website visitors.
If you really want to dive into Promoted Pins, you’ll want to join Pinterest PowerUp for specific training and hand-holding.
13) CHECK YOUR BOARD INSIGHTS (TAILWIND)
If you have a ton of boards, you might want a better handle on which boards are the most engaging and interesting for your Pinterest audience.
One of the reasons I love Tailwind is that it gives great analytics about your profile that Pinterest and G/Analytics do not.
On the left side of your dashboard, navigate to Insights, then Board Insights to start poking around.
14) JOIN A TAILWIND TRIBE (TAILWIND)
Tailwind Tribes are basically a better version of Group Boards. I get a whole bunch of traffic from Tribes every month and they’ve been invaluable to me.
From the left side of your Tailwind dashboard, click Tribes, then click Find a Tribe.
Pro Tip: If you find a tribe that you have to request to join, add a couple sentences about who you are and what you pin to your request!
15) CREATE A SMARTLOOP (TAILWIND)
SmartLoop is a cool feature that Tailwind rolled out this year that lets you “loop” your pins according to a set schedule.
You can find the SmartLoop feature in your Publisher section. Go ahead and click on it and watch the instructional video!
WHEW! THAT WAS QUITE A LIST!
I hope this Quick Wins list made you see how easy it is to keep moving forward with your Pinterest marketing strategy.
LEARN MORE ABOUT MARKETING WITH PINTEREST
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