That Time I Had a Bomb About Launch Bombs
++UPDATE OCTOBER 2018++
While I’m no longer focused on general social media (you can read more about why here), I AM offering tons of resources - like content planning and blog marketing, plus other tools to make entrepreneurship easier - in my Free Rockstar Membership for Pinterest PowerUp. PPU is a membership community for online entrepreneurs and the only Pinterest marketing resource you will ever need for your business!
I AM still using and teaching the same principles around content planning and marketing.
In fact, I have 4 Content Planning videos, a workbook, and a planning template all bundled up for you in my free membership for Pinterest PowerUp.
Being an online entrepreneur is a scary business. You're constantly wondering if you're good enough in your industry and doing the right things to move your business forward.
I've been a full-time entrepreneur for a couple years now, and have dabbled in creating a smaller course or two. I knew I wanted to create my signature course in 2017. It was a big, fat goal in sharpie marker on my list.
Like many online entrepreneurs, despite having tons of knowledge and experience in my field, I was full of self-doubt. Would anyone show up for the webinar? Would anyone buy the course?
My other course launches have been ok, but nothing approaching the “six-figure launch” stuff we are all bombarded with on social media. I had either broke even or made enough to bump my profit a smidge that month, but nothing earth-shattering. I didn’t know what I could do differently to make my signature course more successful. I was scared.
Scared to try again. Scared to put myself out there. Scared that I couldn’t hack it. Scared to do it by myself.
That last bit is key here - scared to do it myself. As I formulated my plans and timelines for the year, I had a great conversation with a fellow business owner about partnering on a course bundle. We hit it off and it seemed like a great fit. We made plans, we talked responsibilities, we got excited.
Then launch time came. Turns out we weren’t quite as prepared as we needed to be and an obvious miscommunication became apparent quickly - we had different levels of commitment.
Ok. Lesson learned. My launch about launch bombs was bombing.
How very meta.
This was real-time happening this past week and I knew I had to make a quick decision before the train got totally derailed.
Say “fuck-it” and walk away, embarrassed and without a plan for my signature course.
Continue on while our own launch bomb was happening right in front of our eyes like everything was ok.
Call it good, walk away amicably and continue with my plan to launch my course.
It should come as no surprise that I’m going with Door #3.
…because one bad partnership and a poorly prepared campaign is something that happens. It just does and you live and learn.
Why am I more than qualified to actually teach about creating social media campaigns? Because I’ve done it time and time again.
A hashtag campaign that was being used over 1,000 per month on Instagram.
A contest that garnered 1,500 new email subscribers in one week.
A holiday campaign that resulted in major social media stats for a movie studio lot in Los Angeles.
A user generated hashtag campaign for a city in Southern California.
And I’m probably forgetting a few.
I know the steps, how to plan, and how to get noticed on social media. I know how you can actually put a system behind creative concepts and unique ideas.
It took a good friend and mentor looking at me straight in the eyes and saying, “Cara. You are doing the thing you do. You’re forgetting how much you totally kickass at this and you’re doubting your knowledge.”
Action is the name of the game, Boss. I must have gone through endless scenarios in my head of my options for a quickly failing partnership. I was anxious, irritated, and in the high-speed-wobble of should I or shouldn't I?
But once I hit that point of being done in my head, I immediately started planning my next steps.
I was reminded of a favorite saying I've seen recently, "Fear is excitement without the breath." The fear of the last week has definitely turned into excitement, my friends, and I can't wait to execute my plans like the CEO I am.
I hope my transparency has helped you in some way - maybe given you confidence or made you feel less alone in your entrepreneur struggles.
Have you ever been in a similar situation?
I want to hear about it in our Pinterest PowerUp community.
Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).
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