Top 5 Reasons You Need To Learn Pinterest Marketing Now
I was fortunate enough to be invited to speak at Altitude Summit recently - a conference specifically for creative entrepreneurs. My workshop was about how to get started with Promoted Pins, and while I didn’t know quite what to expect, I was sought out by countless business owners to chat about Pinterest marketing strategies.
If you don’t know, Promoted Pins are what Pinterest calls their paid advertising. There are some major (majorly awesome) differences between Promoted Pins and other ad platforms like Facebook/Instagram. Want to read a case study that we did with a Pinterest PowerUp member comparing Pinterest and Facebook ads? Read it here.
The conversation I kept having over and over with the conference attendees went like this:
Business owner, “Oh my gosh, I’m getting so much traffic from Pinterest, and I don’t even know why. I’m not really making an effort and it’s just kind of happening.”
Me, “That’s so awesome that you’re looking at your traffic to see what working. Now, imagine what Pinterest could do for your business if you were *intentional* with your strategy.”
Reasons you might have put off learning how to use Pinterest for your business:
Can’t find the right info
There are a lot - I mean a lot - of changes coming down the pipeline with Pinterest as an online network and what it means for your business.
Do not let the opportunity to do it right pass you by.
Here are the top 5 reasons you need to learn Pinterest marketing strategy for your business - NOW.
1) Pinterest is going public.
The rumors are true - Pinterest is going public. That means they are applying to become a publicly-traded company on the NYSE and their bottom-line profits are going to be a focus since they’ll be beholden to their shareholders.
How do online networks make money? ADVERTISING.
Promoted Pins have been available for a few years now, and they might be one of the best kept secrets in the digital marketing world.
Pinterest is adding features almost weekly to make Promoted Pins even better and more targeted, but the cost is starting to creep up.
BUT, if you know what you’re doing, you can still get crazy-good ROI on your ad spend. Right now I’m getting a client email addresses (hot leads) for $0.06 an email. That is not a typo.
As a Pinterest management + marketing agency, I work directly with a dedicated Pinterest ads rep to maximize returns on my clients’ ad campaigns. If you book a Power Hour Strategy Session with me, I can walk you through via screen share exactly how to start running your own Promoted Pins campaigns. No trying to figure it out yourself - me showing you real-time exactly what to do.
2) Pinterest isn’t over-saturated...yet.
People tend to think in terms of what their competitors are doing, and I’ve had lots of conversations with entrepreneurs wondering if Pinterest is too saturated for their industry.
The short answer is no.
250 million people use Pinterest every month, and they are growing at 150% year-over-year. That seems like a huge number, but in comparison to the same stats for other online networks, it’s not.
Plus, because Pinterest functions so differently than other digital marketing platforms, you have the opportunity to do it right once you understand how it works.
Add to that knowing how to attract the right audience with your keywords, and having on-brand graphics that stand out in the feed - and you’re on your way to using Pinterest effectively for your business.
3) Pinterest is a visual search engine, not social media.
Pinterest functions on keyword searches, backed up by well-designed visual content, to get you traffic to your website.
While “traditional” social media platforms will do everything in their power to keep you on their platform, Pinterest is specifically designed to get your target audience to your website.
When someone clicks on your pin, they are going to a piece of content or product you are leading them to - and then you have the opportunity to turn them into fans and customers with a sales/marketing funnel.
If you’re tired of not really being able to track the ROI with your social media marketing, Pinterest will help you better understand your audience and what’s working to bring you leads and sales.
4) Pinterest will work for YOUR business - even if you’re not a DIY or food blogger.
Prospective clients and Pinterest PowerUp members sometimes ask me if Pinterest can work for their business. They wonder because they have in their mind that Pinterest is for DIY and food bloggers.
If you have a website and offer something for sale (i.e. services, products, coaching, etc.) Pinterest will work for you by driving traffic to what you want to introduce your audience to.
There are different strategies if you are location-based, product vs. service, not a blogger, etc, but those are all easy tweaks to your Pinterest marketing plan.
5) Pinterest is a slow burn and the time to start was yesterday.
“The best time to plant a tree is twenty years ago. The second best time is now.” -Anonymous
One of the best things about Pinterest is that your content lives forever. This is part of what makes Promoted Pins work so well, and why I still get email address leads every single day from a blog I wrote in 2015.
The slow-burn effect is why planning ahead for Pinterest content is so essential. It can take several weeks for a pin to start circulating in the feeds, and often you see pins “go viral” 6 months after they’ve been posted.
Pinterest’s algorithms and functionality will continue to change and evolve, and learning how it works for your business now will put you so far ahead of the marketing game - plus you’ll be prepared for whatever comes.
Do you feel like if only you had put more into learning Facebook strategies, the platform wouldn’t have passed you by?
This is a second chance at not making the same mistake with Pinterest.
What do you do now? Well, I can tell you what not to do:
Search endlessly for freebies and articles on how to create a Pinterest marketing strategy. They usually don’t teach you how to learn Pinterest for YOUR business and teach hacks and sketchy tactics.
Put it on the “do it when I have time” list (hint: you never get to that list)
Invest in another course that’s outdated in a month.
Don’t be the entrepreneur who keeps hearing about Pinterest for business but doesn’t know what to work on first, and a year later their Pinterest profile only has a few recipes, their latest bathroom remodel ideas, and a pin for that one blog post they did a few months ago.
You don’t have to choose between DIY or outsourcing - THERE’S ANOTHER OPTION:
Pinterest PowerUp is the only place you have to go to learn how to do Pinterest for business like the boss you are.
You’ll know you’re doing it right, and you can save time + money by not having to hire someone to do it for you.
Pinterest PowerUp is the original membership community for online entrepreneurs who want the best shortcut to learning Pinterest for business.
Creating a membership-based community just made sense. It’s one place to go for the best, most up-to-date information on Pinterest for business. A community of other entrepreneurs doing the same thing. A little hand-holding and a lot of laughs.
PPU the ONLY Pinterest membership community designed to teach, connect, and keep you up-to-date on all things Pinterest while we grow your business.
Pinterest PowerUp is about YOU learning what a marketing funnel even is, so you can create one with Pinterest (based on hard data) that builds your email list and gets you sales… so you can get back to your life and what you love doing.
We teach you everything from A to Z about using Pinterest for your business, while keeping you excited to keep using Pinterest with community support, feedback, best practices, and small group masterminding.
Worried you won’t have time for a membership? We break down how much time and effort to invest bit by bit - so you can work it into your schedule and get the most benefit and ROI for your business.
You'll come out the other side empowered, inspired, and with a CEO mindset. You'll know exactly how to spend your time and focus with Pinterest to build your website traffic and email list.
The best part about being a PPU member? No more wondering if you’re using best practices or what the latest updates are for Pinterest and Tailwind. We update our members every month with the latest news and features.
What does this mean for you? No more searching for pins on Pinterest for how to use Pinterest. PPU is the only resource you need for Pinterest marketing for your business.
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Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).
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