Ultimate List of Social Media Tools + Resources

This blog post is designed to be a go-to resource that you can bookmark and come back to. It's an awesome list of social media tools you can use to better stay ahead of your social media marketing.

It seems that new apps and software are popping up weekly, and you never know what could be the next tool that maximizes your productivity and cuts your time spent on digital marketing.

Whether you need to schedule your social media posts or take a deep dive into your analytics, there are sites and apps here to help you do all of it better and more efficiently.

I've also included a few books that have been game-changers for me in my understanding of social media strategy and business, as well as some essential office tools I can't live without.

I'm not going to wax poetic about each tool because they haven't made that extra hour in the day yet, but I encourage you to check out any and all that might help you to see if they're a great fit (*).

Did I miss any that you use and love? Tell me in the comments!

While I’m no longer focused on general social media (you can read more about why here), I AM offering tons of resources - like content planning and blog marketing, plus other tools to make entrepreneurship easier - in my Free Rockstar Membership inside Pinterest PowerUp. PPU is a membership community for online entrepreneurs and the only Pinterest marketing resource you will ever need for your business!



Buffer (Used to be my go-to but I haven’t needed it for awhile)
Hootsuite (Not the right fit for me, but I know others who love it)
CoSchedule (Considering adding when budget allows)
Meet Edgar (Not the right fit for me, but I know others who love it )
Tailwind (Pinterest + IG - I use for Pinterest and Tailwind Tribes)
PromoRepublic (I use to create posts then schedule with Buffer)
TweetDeck (helpful for Twitter Chats)
Grum (IG scheduler - I only use when I'm going to be out of the office)
Later (IG scheduler, don't currently use)


Followerwonk (Twitter)
ViralWoot (Pinterest)
Google Analytics (Your Website)
Quintly (Analyze FB pages)
Keyhole (Hashtag/keyword tracking and more)
Klout (Social media influence score)
Social Rank (Analyze manage Twitter + IG)
Websta (IG analysis and management)

Don't forget that Facebook, Twitter, Pinterest and Instagram (business accounts) have in-app analytics that are easy to use!

Marketing Tools:

Leadpages (Landing/Webinar signup pages, Thank You pages, Opt-In Forms - I use often and LOVE)
Instapage (Landing pages - not the right fit for me, but I know others who love it)
ConvertKit (Email marketing - I currently use and am satisfied)
Active Campaign (Switched to this, then switched back to ConvertKit - read about that here)
Mailchimp (Email marketing - great starter system but outgrew quickly)

Graphics/Image Tools (desktop):

Canva.com (I use their free version often)
Piktochart (Not the right fit for me, but I know others who love it )
Picmonkey (I like the mobile version better)
Photoshop (My go-to workhorse for graphics templates for my brand)

Graphics/Image Tools (mobile):

Over (Link is to Google Play - I love this app!)
Wordswag (Fun little app)
Studio (Link is to Google Play - fun little app!)
Instagrid (I don't use this often, but it's come in handy at times)

Short Videos (mobile):

Hyperlapse (IG in-house app - fun!)
Legend (Link is to Google Play - I love this app!)
Flipagram (I don't use this often, but it's come in handy at times)

Photo Editing Apps:

VSCO (I use daily)
Snapseed (I don't use this often, but it's come in handy at times)
Picmonkey (I prefer the mobile app to the desktop version)
Prisma (I don't use this often, but it's fun to play with)


The Art of Social Media: Power Tips for Power Users
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World



The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Action Day Layout Designed to Get Things Done (Planner I use)
Post-it Self-Stick Easel Pad (Used to map out courses + funnels)
Samson Meteor Mic USB Studio Microphone (Crisp sound for live broadcasts + recording).



Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).

Click the button below to get in touch! 


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*This post contains affiliate links, which means that if you click on one of the product links, I’ll receive a small kickback. I would never, ever link to a product I do not use (or haven't tried) and believe in - because that would be lame.