5 Steps to Cleaning Up Your Blog Before Year's End
How do you provide that great expert content that will convince people they need to buy/hire you?
Blogging. Or really - any “content” that you are creating to provide valuable information to your audience that lives on your website. So this could also mean podcasts, vlogging, etc. We’re just going to call all that content “blogs” for the sake of this article.
The purpose of creating blogs is to drive people to what you own - your website and email list.
Most potential customers need to be touched 6-7 times by your marketing content before they are ready to buy - which is easy to do with a solid Pinterest marketing strategy and the magic of scheduling pins with Tailwind for your content.
Your blog marketing checklist for Pinterest starts ways before you hit “publish”.
Get a free Pinterest marketing checklist for what to do on your blog before and after you hit publish - CLICK HERE.
But when you’ve been creating blogs for years, things can get messy.
I’m speaking from experience here.
When I first started my business in early 2015, I didn't think I was going to blog. It wasn't that I didn't have anything to say, but I was hesitant to commit to what I knew would need to be a consistent piece of content.
I started by saying I was going to blog once per week. I am not a "blogger" in that that's the way I make my living, so I didn't see a reason to blog several times per week. And I’ve stayed (mostly) consistent since deciding to blog as my main content.
After 4 years, I have LOTS of blogs and content on my website. I’ve discovered the magic of repurposing evergreen content across my marketing strategy - but that’s a whole different discussion.
Since I started blogging, my methods and graphics have evolved quickly. Keeping track of all your blogs, updating them so they're not dead-ends, and having a system around updating your blog is a huge process for sure.
It's totally one of those things that once you make the time investment up front, it will save you oodles of time in the future.
I want you to start next year by running a tight ship - so here is the step-by-step process I used (am using, because I'm not quite done) to update my blogs.
🎧 Prefer to listen? Click play below. 👇
Step 1: Catalog all of your blog posts.
Go through your blog archive and list all of your blogs so you know how many you're dealing with.
I personally use Airtable to create a spreadsheet and catalog any information I need to know or checkoff for each blog.
Step 2: Decide how many blogs you will update at a time.
Don't try to do them all at once if you have more than 10 blogs to update - you'll get exhausted and give up.
I do a month at a time, but you could also do one per day. What ever works - just decide and stick to it.
Step 3: Create a blog checklist.
You need to define the elements of your blog that are consistent and help you keep track. I keep track of images, tags, social shares, publishing, etc. As you go through your old blogs, this will help you check off what needs to be updated.
You can get the exact Pinterest checklist I use for my blogs by CLICKING HERE.
Step 4: Check all links.
I have redesigned my site/blog several times (#designerproblems), and while I thought I updated all my links, as I've gone through each blog I realize there are STILL links to update.
Sometimes it's that I switched the name of the page (hence the url link), and other times it's that I need to update the call to action (CTA) link.
If you have a custom 404 like I do - your humor will at least soften the blow of bad link frustration and redirect visitors easily.
Related Post: How To Keep Visitors On Your Website
Step 5: Update graphics.
Your blog images should be branded (colors, fonts, logo) as easily identifiable to you. Brand recognition is how you start establishing your little corner of the pond in your industry.
Whether you use free tools like Easil or Canva, or a professional program like Photoshop, the visual consistency is hugely important.
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Hey hey, I'm Cara - the CEO of Chace Digital, a Pinterest marketing agency, and the Founder of Pinterest PowerUp, the first Pinterest marketing membership community designed for entrepreneurs. I love nothing more than seeing those light bulb moments with clients and members when they see how Pinterest builds their businesses... except for maybe a good book and another cup of coffee.
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