9 Things Your Social Media Manager Should Be Doing
Managing a brand's social media entails far more than posting funny memes on Facebook or sales and specials info. If you are paying someone to help you with social media and that is all they really do, please consider showing them the door.
After talking to many, many business owners, most find themselves in this situation when they decide they want to hire their son's girlfriend's brother to "manage" their Facebook page and pay them minimum wage. Just sayin'.
Or maybe, you are a Rockstar Solopreneur and you're running the show. You know social media is incredibly important for your marketing strategy, but you don't know where to begin.
The 5 minutes or less it takes to post on a Facebook page is the tip of the iceberg when it comes to social media management.
Here's some insight into what it takes to run a brand's social media presence successfully - all wrapped up in a nice, pretty eBook for you.
Detailed and ready for you to put into action.
UPDATE OCTOBER 2018
This is my most viral blog post ever - all because of Pinterest!
While I’m no longer focused on general social media (you can read more about why here), I AM offering tons of resources - like this ebook, content planning training, plus other tools to make entrepreneurship easier - inside Pinterest PowerUp. PPU is a membership community for online entrepreneurs and the only Pinterest marketing resource you will ever need for your business!
I’ll teach you how I learned this blog was a game-changer for my business and how I made the moves to turn readers into fans.
If you are a small business owner and realize the necessity of social media for your brand, you might have asked yourself,
"Self? What does a social media manager do and what can they do for my business?"
I'm so glad you asked...
SNEAK PEEK TABLE OF CONTENTS:
KNOWLEDGE OF MARKETING OBJECTIVES
INSIGHTS AND ANALYSIS
SCHEDULING AND CALENDARS
Managing your digital marketing and social media can be overwhelming and frustrating for small business owners. It's truly a full-time job when done correctly.
If you are considering hiring someone to help you - I hope this ebook makes you a little more aware of what they should be doing to manage your social media effectively. I delve into each of these topics more in depth and explain exactly what needs to happen for your social media to be managed well.
You should also hire someone that will put the time and effort into the right strategy for your brand - not the same strategy they've used for someone else.
Use this ebook of 9 essential social media management tasks to help you during the interview process too!
Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).
Click the button below to get in touch!