How To Quickly Add a Pinterest Segment in Google Analytics
Google Analytics is hands down the best way to track what’s working - and what isn’t - on your website.
From your landing pages, to blogs, to user flow, to where they’re leaving - the data available is extensive - and quite frankly, overwhelming.
Where do you even start?
Not only do I focus on Pinterest management and marketing for my client services - but it’s my primary marketing method and source of website traffic (duh).
I needed a way to jump into Google Analytics and see quickly what was working on Pinterest to get my audience on to my website.
Last year I enrolled in Jeffalytics to get a better understanding of Google Analytics.
I knew it was a big gap in my entrepreneur skill set that I needed to wrap my head around.
The course is super thorough and there’s a ton of information - but one of the best tips I’ve learned is how to quickly set up a Pinterest Segment in my Analytics.
Here's one of the best hacks I have picked up so far:
HOW TO QUICKLY ADD A PINTEREST SEGMENT IN GOOGLE ANALYTICS
TIME TO TAKE ACTION
I recommend going in once per month (twice if this stuff really floats your boat) and checking out your traffic that’s coming from Pinterest.
The biggest benefit of knowing what content of yours is doing well on Pinterest is it gives you a perfect place to start building your Pinterest Marketing Funnel.
If you want to know more about how to build a marketing funnel from Pinterest easily, read more here.
READY FOR MORE?
We have an in-depth training about both Pinterest and Google Analytics inside Pinterest PowerUp - the first Pinterest marketing membership designed for online entrepreneurs. Click below to learn more.
Hey hey, I'm Cara - Pinterest marketing evangelist and lover of all things Squarespace website design. I team up with online entrepreneurs to get tons of website traffic into sales funnels (marketing speak for getting eyeballs on your website and turning them into customers).
Click the button below to get in touch!
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