Social media can feel like a never-ending to-do list—especially for busy moms running a business. But what if you didn’t need an overcomplicated social media strategy to grow? And what if you could finally break free from the cycle of mindless scrolling and reclaim your time? Enter social media minimalism: a simplified approach to marketing that prioritizes SEO-based platforms over the Instagram hustle, plus personal boundaries that help you be more present in your life. If you’ve ever felt the urge to quit Instagram but didn’t know how, this is your guide to doing just that—without sacrificing your business growth.

How to manage your social media marketing as a work-from-home mom. One of the best things about being an online entrepreneur is the ability to work from anywhere. For many moms, you can create a viable career and small business, while having the ability to have your babies home with you full or part-time during the workday. Use these 8 best tips to keep on track and present with your kids.

Understanding the key differences that make Pinterest unique as a digital marketing platform, why Pinterest is not social media, plus 5 steps for a Pinterest marketing strategy.

Discover how fresh Pins on Pinterest boost your marketing while saving time. Learn intentional productivity strategies for busy entrepreneurs.

Learn the 9 key essentials any Pinterest account manager or virtual assistant must do for success - If you’re a virtual assistant looking to add Pinterest management as a service, or you’re a business looking to hire someone to manage your Pinterest marketing, you need to know these Key Performance Indicators (KPI's).

How do you know which metrics really matter when it comes to your Pinterest marketing strategy? One of my favorite things about Pinterest is it’s NOT traditional social media. Followers, likes, comments, etc. haven’t really mattered since 2014 and it’s truly the “introvert’s platform”. What other metrics should I be paying attention to as an online entrepreneur?

10 ideas for how you can create a Pinterest sales funnel for your products! For e-commerce, Shopify, and Etsy store owners. While I don’t advocate giving away stuff for free as a product seller, there are lots of ways you can replicate this idea of an opt-in funnel to create more sales and customers with your website traffic.

Improve content marketing with good branding and stock photos. Learn branding elements, design tips, and the importance of visuals in online marketing.

If you’ve been confused - or downright afraid - to try Promoted Pins, this blog is going to walk you through everything you need to know to run your first paid ad on Pinterest for your small business or online store.

Learn step-by-step how to create a custom 404 page on Squarespace to keep visitors from bouncing off your website. Plus why this step is critical for Pinterest marketing.

How to use your email list to set up a custom audience for retargeting your followers on Pinterest. Don't miss this key step to optimize your Pinterest profile for paid ads!

How to know if your Pinterest marketing strategy is working for your business. Learn the 5 key elements of your strategy, like Pinterest best practices, determining metrics for success, how to look at your Google Analytics and more.

If you sell products (vs. services) as part of your business, Pinterest can do so much more than drive traffic to your website - it can drive sales through Shoppable Pins. With the variety of new e-commerce tools Pinterest has developed for online stores, it becoming the best place for your customers to get inspired and shop.

Email marketing for entrepreneurs is one of those things in small business that is super necessary but difficult to do right (at least at first). Read why I switched back to ConvertKit after a painful lesson with another email service provider that went wrong.

Learn how to quickly add a custom segment in Google Analytics so you can track exactly what traffic you're getting from Pinterest. Having this knowledge is a key part of understanding if your Pinterest Marketing Strategy is working for your small business.

Discover the power of Pinterest and online quizzes to skyrocket your email marketing list with our expert tips and strategies. Boost engagement, drive traffic, and convert leads for your small business.

Social media is powerful, but it’s not enough to sustain your business. Platforms can change algorithms or policies at any moment, leaving you with little control. Learn how to protect your brand by building a strong website and email list to complement your social strategy.

Tips for a successful visual marketing strategy: Branding, social media, and video are key. Enhance your online presence with these essential steps!

Explore 3 social media campaigns that inspired creativity, built community, and drove engagement. Learn how they did it to elevate your own strategy.

Learn how to fix 3 major website mistakes that could be holding back your online success. Take your website from stale to stellar with these expert tips.